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I have seen a commercial on CBS a few times where they were advertising their CBSCares.tv site.
Not really groundbreaking news but I thought it was worthy of a mention here. I do see that it is re-directed to their .com but even though I see that I am now noticing another reason to market these tv domains or any other short tlds as far as that goes.
CBS is using that address to show all of their PSA's.
Under their .com site to get to that page you would have to remember all of this... http://www.cbs.com/cbs_cares/
whereas it would be so much easier to shorten it to these fewer characters without an underscore and backslashes. So it is marketing genius for them to use the dot tv to make that address so much more memorable!
Thx,
Vito
Not really groundbreaking news but I thought it was worthy of a mention here. I do see that it is re-directed to their .com but even though I see that I am now noticing another reason to market these tv domains or any other short tlds as far as that goes.
CBS is using that address to show all of their PSA's.
Under their .com site to get to that page you would have to remember all of this... http://www.cbs.com/cbs_cares/
whereas it would be so much easier to shorten it to these fewer characters without an underscore and backslashes. So it is marketing genius for them to use the dot tv to make that address so much more memorable!
Thx,
Vito
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