.tv .TV/TV.com ads during Superbowl (Flo.TV; TV.com, etc)

[MrRhee]

FLO.TV

If you haven't heard by now, FLO.TV ran ads during the Superbowl.
Aside from it being an interesting product, at the end of the commercials FLO.TV was prominently displayed. While great exposure for .TV, it doesn't mean that anyone's portfolio will gain in value or that there needs to be a .TV gold rush.

What interests me is that "FLO TV" has been saying for awhile that they'd have ads in the Superbowl, but I wondered and have been waiting to see whether or not they would choose to promote their main url FLOTV.com or FLO.TV as they own both but widely promote FloTV.com in all their press releases, and use it as their Corp site.

During the game, when you visit:
FLO.TV
it doesn't redirect you to FloTV.com (which is great) until you click on "news" or "learn more" links. There is a very comprehensive product tour that resides at the FLO.TV microsite itself. Though their main site resides at FLOTV.com, I was surprised that they chose to promote FLO.TV for their superbowl ads instead of their regular url. I can only imagine the debate going on in the marketing dept and boardroom to make that final decision to go with .TV and invest millions to do it.

Perhaps we'll see if FLO.TV ends up being the consumer/user portal and FLOTV.com remains the B2B site.

TV.com

But it was also interesting to see CBS finally aggressively promote one of their best domain assets that they acquired through the CNET acquisition: TV.com

I use that site quite often and have been wondering when they were going to show it off to the world since I have only seen it heavily promoted on the footers of the CBS website network. It is truly a category killer along with all the other domains they acquired from the CNET portfolio: Search.com, News.com, Radio.com, Kids.com, Browser.com, Shopper.com, etc...

 

[gr8trfoo]

imo the fact that this ad is for a video device, one that a subscriber base will be using daily (assumoing that it actually does gain such a base - a pretty good bet) will keep the ".tv linguistic object" in lots of peoples minds, if only subliminally. snoop's right that this alone wont change the domainers market for .tv's - not very much, but it probably will make it easier to market whatever.tv for those entities looking for fresh marketing angles.

just remember this guys - every .tv name you buy and horde does hardly a single bit of good for the .tv extention. not that that will stop any of us. too much hording will doom .tv to .info type-status. on top of the already difficult situation with premium renewal confusion, well.... :shrug:

 

[snoop]

and no one says the TLD killed it..

Agree,

The thing, is the, simply advertising a .tv url isn't going to have any significant effect on the extension. People won't see the ad and think "wow .tv, I should register a domain like that", well maybe some would, but not many.

This ".tv spotting" has been going on for a long time (starting a thread when someone sees a .tv advertised), it is talking point because it is not the norm, but it doesn't mean the extension is about to go "mainstream" which is what some claimed when bud.tv was advertised. Flo.tv isn't a first and history has shown the effect of this type of advertising on an extension.

but if we fall into the trap of acknowledging the negativity, it will continue to pollute this forum. If it bothers you, simply ignore it and fight the urge to give in and respond.

That was the type of argument made in 2007, "don't listen to the negativity", look how it has fared for most of those people. It led to a major wastage of money by many .tv investors.

 

[GoneWalkabout]

That was the type of argument made in 2007, "don't listen to the negativity", look how it has fared for most of those people. It led to a major wastage of money by many .tv investors.

That is so 'rich' coming from you. Did you not notice what happened between 2007 and today - the world got sh@t on from a big bankers bottom...

...and yet those who invested in .TV came through a lot better off than many other sectors of the domain market AND other sectors of the more general economy.


(Can I add, I am not complaining about the recession of blaming the recession, just pointing out it happened - and its impact seemed more severe in other areas)


May I ask how your non .tv investments fared between 2007 and 2010. Were they too a 'major wastage of money'?

 

[snoop]

...and yet those who invested in .TV came through a lot better off than many other sectors of the domain market AND other sectors of the more general economy.

Between 2007-2010 what sectors of the domain market and the general economy would you say has done worse than .tv?

I would say when you look at the regular feg fees names and all the premiums as well it has done worse than anything else. We are seeing people drop premium names entirely and regular reg fee names bought at a premium as well. Then there is stuff like businesschannel.tv - sold at a 92% loss.

As you pointed out the other day 8.7% of all aftermarket purchases have been dropped and not even reregistered, and you wouldn't even disclose what the % was for premium names. A figures like that it not the norm.

http://www.namepros.com/dot-tv/637664-this-information-is-important.html

May I ask how your non .tv investments fared between 2007 and 2010.

Definately down, I'd say the .com market is down about 60% from the peak, but that is nothing like what has been seen in .tv where people are just walking away from names they paid a premium price for. Whilst the domain market has crashed, most parts are at least still in tact. I do not think that could be said about the market today for .tv.

 

[freedom30]

Agree,

The thing, is the, simply advertising a .tv url isn't going to have any significant effect on the extension. People won't see the ad and think "wow .tv, I should register a domain like that", well maybe some would, but not many.

This ".tv spotting" has been going on for a long time (starting a thread when someone sees a .tv advertised), it is talking point because it is not the norm, but it doesn't mean the extension is about to go "mainstream" which is what some claimed when bud.tv was advertised. Flo.tv isn't a first and history has shown the effect of this type of advertising on an extension.



That was the type of argument made in 2007, "don't listen to the negativity", look how it has fared for most of those people. It led to a major wastage of money by many .tv investors.

..and thus Don Quixote, man of la Mancha, sets his lance upon the target of the heart of the blasphemous extension. A well placed lance of high expectations. Yet it fails in its mission to nullify the validity of its birthright.

A fact presents itself to counter Quixote's merciless lance. The realm of the 21st century breaks the illusory stranglehold and opens the gateway to the progress that has been made between the centuries.

...and now imagine the technological changes five years from now.

Whatever the direction, Quixote, boldly ride!

 

[Vito]

MrRhee,
Great O.P. Thank you for taking the time out and Posting all of your .tv info with all of us here. That really was very very cool to have seen 2 Major Players using .tv domains to brand their Products during the SuperBowl!

Let us enjoy this simple sweety fact without putting your bitter grain of salt on it ! I may usually accept your two-feet-on-the-ground remarks as everyone has the right to a different opinion and your contributions sometimes may strike the balance, but please please avoid this unecessary input !

Argos, I couldn't have said it any more eloquently myself.


@Jimbo, Your facts and figures are second to none, and much appreciated reading. It's a shame that most of the time you Post them they are in response to some "Cancer" of the .tv Forum.

.. but if we fall into the trap of acknowledging the negativity, it will continue to pollute this forum. If it bothers you, simply ignore it and fight the urge to give in and respond.

Most of the time I do just that MrRhee. But when I look forward to any bit of News here, and see a great O.P. about the Biggest Marketing Plan a Company could ever have, I am very happy and know that nothing negative could end up in a thread such as this. Wrong!

@Snoop - Just give us 1 thread without your B.S., You Cancerous Disease - S.T.F.U.!!!

 

[Carlton]

I need to start keeping a record of .TV sightings. There are increasing numbers of companies branding with a variety of non-com domain extensions. This bothers .commers very much. As evidenced by pointless, self-absorbed rants launched right in the middle of others' discussions.

 

[Vito]

I need to start keeping a record of .TV sightings. There are increasing numbers of companies branding with a variety of non-com domain extensions. This bothers .commers very much. As evidenced by pointless, self-absorbed rants launched right in the middle of others' discussions.

Hey Carlton,
Agreed 200%.

There already is a quite thorough ".tv sightings" thread already.
It is quite impressive.
http://www.namepros.com/dot-tv/265333-dot-tv-sightings.html

BTW, I looked at some of your mini-sites, and they really look good!

 

[snoop]

There already is a quite thorough ".tv sightings" thread already.
It is quite impressive.
http://www.namepros.com/dot-tv/265333-dot-tv-sightings.html

I think this is an example of how this isn't an overly prominant extension (niche rather than mainstream), that people feel need to post it up everytime they see one as if to prove to others that it is used. Imagine if people posted everytime they saw a .com, .co.uk or .de?

 

[Argos]

I think this is an example of how this isn't an overly prominant extension (niche rather than mainstream), that people feel need to post it up everytime they see one as if to prove to others that it is used. Imagine if people posted everytime they saw a .com, .co.uk or .de?

Lol I think this isn't to demonstrate that .tv is a prominent extension but just to simply highlight one by one and for our pleasure progress of the extension and :zzz: you know it.

 

[Vito]

The ratings are in...

I just heard on the News that this SuperBowl was the most watched SuperBowl ever,
which means It was the most watched tv show/event EVER!

That makes these ".TV's in the spotlight News" even that much better.

 

[atypical]

Contrary to that purpose, compulsive dissenters flooding this thread (any thread) are satisfying themselves at other people's expense. And that is sad.

and

I think this isn't to demonstrate that .tv is a prominent extension but just to simply highlight one by one and for our pleasure progress of the extension and you know it.

Exactly! I LOVE dot-tv-spotting. It used to be fun to come here and share that with my .TV buddies.

More exposure doesn't equal more adoption.
More exposure = more awareness, period.

Nicely said. Thank you. I think I will steal it.