REDMOND, Washington (AP) -- Microsoft has a secret weapon in helping it gain more users of its new MSN instant-messaging service: Cold, hard cash.
MSN, which is expected to release the finalized version of its MSN Messenger 6.0 program on Thursday, will run a promotion offering $1,000 in cash to 10 users each Friday, starting July 25.
The lottery will award $1,000 an hour from 9 a.m. to 7 p.m. PT to randomly selected users. The weekly $10,000 giveaways will run for four Fridays, ending August 15.
Must be logged in to win
To qualify, people must fill out contest entries and upgrade to MSN Messenger 6.0. They also must be logged in to the service. MSN will notify the winners by instant messaging them.
This is not the first time MSN has run a cash giveaway promotion, but it is one of its largest, the company said.
MSN's newest version of Messenger supports video and allows users to send photos or play games against one another.
More customization
It also lets users personalize their messages and their screen backgrounds more by adding animated emoticons or "smileys," creating their own images and sending photos to friends.
According to figures submitted by competitor America Online to the Federal Communications Commission, Microsoft's service is the second most popular instant-message service, behind AOL's program and ahead of Yahoo!'s service.
MSN, which is expected to release the finalized version of its MSN Messenger 6.0 program on Thursday, will run a promotion offering $1,000 in cash to 10 users each Friday, starting July 25.
The lottery will award $1,000 an hour from 9 a.m. to 7 p.m. PT to randomly selected users. The weekly $10,000 giveaways will run for four Fridays, ending August 15.
Must be logged in to win
To qualify, people must fill out contest entries and upgrade to MSN Messenger 6.0. They also must be logged in to the service. MSN will notify the winners by instant messaging them.
This is not the first time MSN has run a cash giveaway promotion, but it is one of its largest, the company said.
MSN's newest version of Messenger supports video and allows users to send photos or play games against one another.
More customization
It also lets users personalize their messages and their screen backgrounds more by adding animated emoticons or "smileys," creating their own images and sending photos to friends.
According to figures submitted by competitor America Online to the Federal Communications Commission, Microsoft's service is the second most popular instant-message service, behind AOL's program and ahead of Yahoo!'s service.













