The brandability and value of this is so obvious, you'll get a great price even from a reseller since it's a no-brainer that it would hold its value and be easy to sell to many end users.
Nice that there are no live TM's on it anymore so it's free and clear for branding, as far as I looked. You own this name? You have it forwarded to clarkmedia but it might do much better as a parked page earning income, unless the people who are forwarded to your website actually become customers.
reseller = easily into the $12 - 15K range, more if they're very motivated and have probable clients to sell it to.
end user = wide spread here and difficult to guess with any accuracy; it's a word based on a huge industry so you'll get a good price no matter what, I would guess at least into the 20 - 30K range bare minimum. The wild card here is just HOW attractive would this be to, say, a studio with a new cartoon movie in mind, or a large auto seller who wants this kind of short nifty name, or a TV series, book series, magazine, etc. If you get the name visible to the public and let them know it's for sale, you might have a hard time getting more than $20K or it might skyrocket to high xx,xxx or more, difficult to tell.
Neat one, how long have you had it personally and why did you buy it, for resale or dev?