That's content, it just means a bunch of spin programs spun articles with car in them more
If you want a new car or a used car, are you illiterate and will search for
New Car
Used Car
Or do yo speak proper English and search for
New Cars
Used Cars
Meaning you want to see MORE THAN ONE
The reason CarsHQ.com got development money and Car.HQ.com is stuck with a speculator is the plural is the winner, it doesn't matter how many times a word is used, it matters how many people look for the word and if they look for plural and in the case of cars they look for plurals, the singular's in the auto market are the dogs