Absolutely. gTLDs can help start-ups in a very effective pay per click (PPC) campaigns on Google as it describes your business more clearly and hence it becomes more likely for visitors to click on your link than any other .com or .in TLD.
Suppose you search for real estate developers in Gurgaon on Google and it shows up parasgroup.com, lotusgreens.com, gurgaondevelopers.realty etc. So gurgaondevelopers.realty will certainly get more clicks because it shows exactly what you were searching for and the business that company is into.
Read MorePre-registering can be a great strategy for start-ups to avoid competition for premium gTLDs which would be intensesoon. It is like booking a movie ticket, the sooner you get to the ticket window the better your chances are to get the seat of your choice...
. jusy saying
