I'll give you 4 examples of white hat paid links that I was alluding to in my earlier post:
- Sponsor a charity, get listed on their "sponsors" page. Backlink from high authority, high trust flow site. ($100 and up one-time cost)
- Buy a listing in an established, high authority, high trust rank directory. Like the Yahoo directory ( $299/year), There are a few smaller ones that are less pricey, you're more likely to get useful traffic from Y!.
- Buy ad space on a relevant, established authority site or blog. It will be nofollowed, but that's OK - if you choose wisely, the traffic you get will be worth far more than a bunch of crap links.
- Join your local Chamber of Commerce (dues usually $100-$250/yr ). The ones with a clue (not all of them!) have a directory of members with followed links. Again, high authority, high trust AND potentially useful traffic from the link.
Would you really classify these as "don't bother?" If so, I'd like to hear your reasoning...