I think it's catchy and brandable but wanted to get to some appraisal thoughts.
The main business use that comes to mind is an entrepreneurship / business media brand.
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Misses the mark for me. The pass would be "do business dot com" in this given case, for me. If the "DOA" is meant to be an abbreviation, I don't really follow with that either. Offers accepted while you own it ...hope I'm wrong about it