@JB Lions yeh good point 30k is not your everyday purchase, I would probably go with the com alternative as a small business owner.. And you pointed that out in your original post but I was blinded by semantics, which the average joe might not be too concerned about. Having said though, the new gTLD would be something to strive for at some point. I certainly would if I had the coin. But at the same time, as investors we have to be careful to not drive away customers with ridiculous pricing especially without a foothold in the market in the new G's. In this case we are doing a disservice to ourselves. ** At the same price, it's a no-brainer to me. Again, why waste a business address with added characters when the url itself can be the actual brand? Would much rather have word.word on my sign/social media/website/phone number than wordword-dot-com.