- Impact
- 2
Abstract:
The optimal branding decision among the generic top-level domains (gTLDs) is based on the availability of the TLD, the price premiums among the alternatives, and the level and type of TLD signaling that the company is trying to pursue. Based on these factors, I introduce a model to determine the optimal gTLD branding when the dot-com option is unavailable. The price premia are estimated using a tree-regression model.
For more information, go to:
http://www.domainmart.com/news/Branding_Hierarchy_Among_gTLDs.pdf.
Comments appreciated!
The optimal branding decision among the generic top-level domains (gTLDs) is based on the availability of the TLD, the price premiums among the alternatives, and the level and type of TLD signaling that the company is trying to pursue. Based on these factors, I introduce a model to determine the optimal gTLD branding when the dot-com option is unavailable. The price premia are estimated using a tree-regression model.
For more information, go to:
http://www.domainmart.com/news/Branding_Hierarchy_Among_gTLDs.pdf.
Comments appreciated!
