Anything not consisting of generic English letters (a-z), numbers (0-9) or dashes (-) is worthless.
Scammers might use it for email addresses, but that's pretty much it. Even then it would be better to have the apostrophe over the i where it's a bit more hidden. But there are better alternatives still, like bitсoin.com (the domain is available for registration because the с isn't a c but a Cyrillic "es").