Big Fish Caught Spamming

[John Baron]

Good Read :

http://www.nytimes.com/2011/02/13/business/13search.html

 

[GeorgeS]

Very interesting.. This had been described by an expert as "the most ambitious attempt to game Google's search results that he has ever seen." Although JCPenney denied any involvement, it fired its search engine consulting firm, SearchDex.

 

[WebIntellects - Rob]

The company draws a pretty thick line between techniques it considers deceptive and “white hat” approaches, which are offered by hundreds of consulting firms and are legitimate ways to increase a site’s visibility.

Can say that the article is very cognitive and informative.. I picked much useful information from it.

Thanks!