Best Permalink Structure (WordPress)

[Golden Blogger]

This article will analyze different top ranking wordpress blogs and see which permalink structure performs better. I’m writing this article because many new bloggers tend to use the default wordpress permalink structure (Example Web Page) rather than a better optimized structure which will fasten your indexation on Google and also rank you higher for specific keywords you are targeting

How To Change The Permalink Structure ?

After you login in your wordpress admin panel, you click on Settings -> Permalinks and there you have several available options plus a “custom” option where you can add your own permalink structure

Personally I have always used 2 different permalink structures:

• www.yoursite.com/category/post-title-here
• www.yoursite.com/post-title-here

As you can see, I’m actually using the first option on this blog (How To Make Money From Yahoo Answers (Guide) | GoldenBlogger.com - Make Money Online). This type of permalink structure is highly recommended when you discuss several topics on your blog such as Internet Marketing , SEO, Domaining or even Social Media. After your post gets indexed, it can show up on Google even if someone is searching a particular category such as domaining or business which makes your url keyword rich and hence, more chances to rank higher which leads to more traffic

TIP: Never use /date/post/ type of permalink structure …. Except the fact they are ugly, they tend not to have a good CTR on Google. Let me explain in other words this. You make a blog post about an event or something which has happened in 2007. Now if someone is looking for something which has happened in 2009, he will see the link like yoursite.com/2007-05/post-here and won’t click at all. Use this only if you have a news blog which tends to bring news daily

Top Bloggers & Their Permalink Structures

ProBlogger

Even though Darren uses the “Date/Post-Title” type of permalink structure, this didn’t have a big impact on his blog because he ranks pretty well for different long tail keywords (What is a blog or Blogging Tips For Beginners) I wonder what would have happened if he would have used another more search engine friendly type of permalink structure, would he still have the same position as now or perhaps he would rank better ?

CopyBlogger

Bryan is using the most friendly permalink structure, which is /postname/. If you actually Google any of his article titles (like 10 Steps to Becoming a Better Writer) you will see its ranking first and with a short and straight to the poing URL (10 Steps to Becoming a Better Writer | Copyblogger)

Conclusion

The conclusion is plain simple , do not use the default permalink structure provided by Wordpress. Change it to whatever listed above and your life will be much nicer

Source: What is the best Permalink Structure | GoldenBlogger.com - Make Money Online

 

[Robin]

:?