- Impact
- 6,717
According to Business Insider:
"9. Squarespace's John Malkovich Super Bowl Ads (Grade: B+)
This quirky Super Bowl ad by Squarespace featured actor John Malkovich attempting to claim a domain based on his name from a less-famous owner. The JohnXHannes ad clearly resonated with audiences, as it ended up sweeping the Creative Arts Emmys for the 2017 Outstanding Commercial award.
"Squarespace wins for their surprising use of John Malkovich and for smartly and simply connecting domain names to their brand, said Winston Binch, chief digital officer of Deutsch North America. 'Provocative, and entertaining focus.'..."
http://www.businessinsider.com/best-ads-of-the-year-2017-12/#10-snapchats-dancing-hot-dog-grade-b-1
"9. Squarespace's John Malkovich Super Bowl Ads (Grade: B+)
This quirky Super Bowl ad by Squarespace featured actor John Malkovich attempting to claim a domain based on his name from a less-famous owner. The JohnXHannes ad clearly resonated with audiences, as it ended up sweeping the Creative Arts Emmys for the 2017 Outstanding Commercial award.
"Squarespace wins for their surprising use of John Malkovich and for smartly and simply connecting domain names to their brand, said Winston Binch, chief digital officer of Deutsch North America. 'Provocative, and entertaining focus.'..."
http://www.businessinsider.com/best-ads-of-the-year-2017-12/#10-snapchats-dancing-hot-dog-grade-b-1