Best News For Domainers Ever? Amazon Developing Product To Compete With Google Adwords

[lennco]

In what appears to be the best news for domain investors in many years, The Wall Street Journal is reporting that Amazon.com is gearing up to directly challenge Google’s dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.

“Initially, Amazon plans to replace those ads on its pages that Google chiefly supplies with a new in-house ad placement platform,

In the future, that system could challenge Google’s $50 billion-a-year advertising business”

“The people familiar with the matter said Amazon’s offering would resemble Google’s AdWords, the engine that Google uses to place keyword-targeted ads alongside Google search results and on more than two million other websites. AdWords is the foundation of Google’s roughly $50 billion-a-year advertising business, and Google counts Amazon as one of its biggest buyers of text link ads.”

“To displace the Google ads on its site, Amazon is building a tool to help advertising agencies buy in bulk for potentially thousands of advertisers, the people familiar with the matter said. Building such a system could enable Amazon to boost its business placing ads on third-party websites. Google offers similar capability for advertisers using AdWords.”

For the last several years domain investors have seen their revenue go down, while at the same time, Google kept setting profit records, quarter over quarter. The one thing domain investors have been missing is competition for their traffic.

If Amazon puts together a product that actually competes for the traffic and increases payouts to domain holders it could be a game changer.

Interesting that both Google and Amazon where in the top 5 of all companies filing new gTLD applications.

http://www.thedomains.com/2014/08/2...oping-product-to-compete-with-google-adwords/

If anyone could challenge Google it could be Amazon

 

[N-A]

I wonder if they will only pay commission on products bought. If so, not a game changer per say as some domainers don't go for product related names. Even then, would $10 CPC with AdSense (feeds) beat X% commission?

 

[enlytend]

As I understand it, This is going to be PPC, not commission based.

Since it is going to include 3rd party ads, benefit to domainers and site owners will depend on how competitive the platform is. That's what would drive up bids and increase click value on the publisher side.

I see the main benefit to advertisers being visibility on amazon.com - they'd have to provide very good value in terms of ad costs and placements to lure advertisers away from Adwords display network (or Adsense).

Pure speculation if they would offer a parking feed or not. Lots of Adwords advertisers opt out of parking.

Amazon is already trying CPM ads - available through the affiliate interface.

 

[tomcarl]

This is very good news. I'm not for Google monopolizing everything because when this happens everyone is at the mercy of them and they dictate everything.

Competition = Google will be forced to up their game, and they can start by actually investing a few million into putting up a couple of live customer support numbers for all adsense users instead of investing billions into cornering the next market.

 

[johname]

Competition doesn't always mean increase in price paid to those at the bottom.

And you know Amazon going to just focus on what puts coins in their pocket for a long time (items sold and shipped in the mail)

But all in all Google needs a little butt kick.

The best domainer outcome would be a new Amazon 'adwords' that doesn't find every excuse in the book to look at domainer's website ads as junk traffic

Amazon's PE ratio is 871

They have to start doing these types of money making projects

 

[iowadawg]

Amazon focusing on what puts coins in their pockets?
How is that different from Google focusing only on what puts coins in their pockets?

 

[johname]

Amazon focusing on what puts coins in their pockets?
How is that different from Google focusing only on what puts coins in their pockets?

Its different as the Amazon 'Adwords' is being talked about as this great thing for domainers in general. But domaining more than just product domains. I believe Amazon will go all out on product ad development, the rest maybe later lol

 

[iowadawg]

If you say so.
I for one will keep up with Amazon as they are one great company with so many new innovations.
This goes good, I am in.

 

[kemjika11]

If its competition i support it. Thats healthy for us all.

 

[enlytend]

After themselves, Googles first concern is keeping their advertisers happy - they foot the bills. I don't expect it to be any different with amazon. PPC publishers ( sites and parking) are the bottom of the food chain. The only way this is good news for domainers is that it may be a monetization alternative run by a company who actually does a decent job of it (there are plenty of 2nd and 3rd tier ad networks that suck)
But it's only competition if the advertisers like it and buy in.

 

[kemjika11]

After themselves, Googles first concern is keeping their advertisers happy - they foot the bills. I don't expect it to be any different with amazon. PPC publishers ( sites and parking) are the bottom of the food chain. The only way this is good news for domainers is that it may be a monetization alternative run by a company who actually does a decent job of it (there are plenty of 2nd and 3rd tier ad networks that suck)
But it's only competition if the advertisers like it and buy in.

From the domainer angle, half bread is better than none.

 

[DN_Hunter]

Over the past year I have monitored IP Addresses on some of my hosted domain names. And alot of them seem to indicate some sort of bot called amazonaws

I always wondered why Amazon would be scraping my sites -- maybe they are gathering data???

Anyone have more details about this bot?