thetrafficman
Established Member
- Impact
- 154
2024-12-12
Be Prepared! New Design for Parked Domain Ad Pages
Dear Partner,
We would like to share some important updates regarding changes to landing page designs. Our Tier 1 ad provider is introducing new design guidelines for parked domain ad pages, which will affect all AFD (Ads For Domains) partners, including us.
These updates feature enhanced sponsored labels, making ads more clearly marked to improve transparency and build trust with users. Additionally, calls-to-action will be streamlined for greater clarity and better integration with the overall page design. They’re also refining the ad text display to make it more engaging and easier to read.
These new guidelines are designed to improve the user experience and enhance advertiser visibility.
As of Tuesday, December 17th, our Tier 1 ad provider has stated 50% of traffic will run through the new design. We expect a complete transition by January 2025.
While initial testing indicates a significant decrease in RPM, we're optimistic about performance improvements in the coming weeks, due to additional template optimizations and higher conversation rates for advertisers which will lead to increased EPCs for your traffic.
As always, our Account Managers are ready to answer any questions you might have.
Be Prepared! New Design for Parked Domain Ad Pages
Dear Partner,
We would like to share some important updates regarding changes to landing page designs. Our Tier 1 ad provider is introducing new design guidelines for parked domain ad pages, which will affect all AFD (Ads For Domains) partners, including us.
These updates feature enhanced sponsored labels, making ads more clearly marked to improve transparency and build trust with users. Additionally, calls-to-action will be streamlined for greater clarity and better integration with the overall page design. They’re also refining the ad text display to make it more engaging and easier to read.
These new guidelines are designed to improve the user experience and enhance advertiser visibility.
As of Tuesday, December 17th, our Tier 1 ad provider has stated 50% of traffic will run through the new design. We expect a complete transition by January 2025.
While initial testing indicates a significant decrease in RPM, we're optimistic about performance improvements in the coming weeks, due to additional template optimizations and higher conversation rates for advertisers which will lead to increased EPCs for your traffic.
As always, our Account Managers are ready to answer any questions you might have.
