NamesCon2020

Backcountry.com forces local Boise business to rebrand

Labeled as domains in Legal Discussion started by Lox, Nov 16, 2019.

Replies:
3
Views:
301

  1. Lox

    Lox hibernating Gold Account VIP

    Posts:
    1,573
    Likes Received:
    1,792
    Backcountry.com forces local Boise business to rebrand over using the word "backcountry" in name

    The world of backcountry sports is rallying around dozens of small outdoor retailers after a large Utah-based company threatened lawsuits for trademark infringement. One of those retailers is right here in the Treasure Valley.

    Boise Gear Collective, formerly known as Backcountry Pursuit, is one of those small, locally owned businesses that was forced to rebrand after Utah-based company Backcountry.com claimed trademark infringement. Now they say Backcountry.com is apologizing.

    “It was an example of a really large company using its power and money to silence those that couldn’t afford to defend themselves,” said Tyson Stellrecht, Owner of Boise Gear Collective.

    Read more + video report (kivitv)
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. DpakH

    DpakH Upgraded Member Blue Account

    Posts:
    181
    Likes Received:
    119
  3. Lox

    Lox hibernating Gold Account VIP

    Posts:
    1,573
    Likes Received:
    1,792
    Extra info ...

    Like many mountain town success stories, Backcountry.com had humble beginnings, with Jim Holland and John Bresse selling avalanche beacons out of a garage in Park City in 1996 under the original domain names BCstore.com and BackcountryStore.com. The company purchased the domain name backcountry.com in 2004 for US$75,000, at which point online purchases of sporting goods equipment accounted for less than three per cent of total purchases in that category.

    Read more (piquenewsmag)
     
  4. NameDeck

    NameDeck SaveDotOrg.org VIP

    Posts:
    2,956
    Likes Received:
    1,765
    Reminds me of when I was buried in legal paperwork and fees back in the day when a huge medical company came after the .org of our foundation.

    I sometimes regret not pushing it further. Sadly the funds weren't there and they kinda scared us off.
     

Want to reply or ask your own question?

It only takes a minute to sign up – and it's free!
Topics / Tags:
NameWorth
  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice
Loading...