Article about .jobs TLD domains

[malcarada]

I just found this article about .jobs domains in the Washington Post:

Launch of .jobs Web sites shakes up employment advertising industry

A massive network of employment Web sites - where any company can list job openings for free - launched this week over the protests of newspapers and online recruitment companies, who fear billions of dollars in lost revenue.

Full article:
http://www.washingtonpost.com/wp-dyn/content/article/2011/01/21/AR2011012103721.html

 

[howinfo]

I do really like the .jobs extension very self explanatory like .info, I think it will do well.

 

[DNProperty.com]

Lets wait and see how this works out. Have my doubts, considering its a weak extension and the .com brand is so powerful.

 

[Kate]

There is no traffic to .jobs domains... so it's like planting a recruiting tent in the middle of the Mars desert.
A game changer ? Nope.

 

[Tribulatio]

I agree in principle - but then, everything depends of the asssociated marketing strategy.

 

[TestCase]

Because of my day job I tend to pay attention to the employment industry, though primarily for a specific niche. I've only seen 3 "dot jobs" sites promoted in this niche and they either duplicated what was already on the company's normal "dot com" site or simply redirected to the job section of their "dot com's".

We actually reg'd "ourowncompanyname.jobs" last year thinking we might put it to use, but we ended up dropping it this year. That was an expensive lesson.

I will say that I think that "dot jobs" would be appropriate for Generic terms (Nursing.jobs, Engineer.jobs, etc) but I'm guessing those domains will eventually be sold for the kind of BIG dollars that only major players can afford.

**** EDIT ****

Hadn't read the article before making my post.

Now that I see they are the Generic type names I was talking about I'm truly PO'd. One of the previous requirements for registering and using a "dot jobs" domain was that it had to be directly related to your business and you could not post jobs for anyone other than your business entity. So much for those stipulations...

Looks like a backroom deal to me.

**** EDIT #2 ****

.jobs Domain Name Rules

Registrations must be "yourcompanyname" .com domain, where "yourcompanyname" is either: (a) the legal trade name of the employer (minus identifiers such as "the" or "inc" or "gmbh" etc.); (b) a name by which the employer is commonly known; or (c) contains either (a) or (b).

For example: The Your Company Name may request:
YourCompanyName.jobs
YourCompanyName.jobs
YourCompanyNamesystems.jobs
YourCompanyName-financial.jobs
YourCompanyNameprogramming.jobs

The domain can not be on one of the reserved lists, such as ICANN's reserved list, occupational (e.g., nursing.jobs, accounting.jobs) and industry (e.g., retail.jobs, manufacturing.jobs, recruiting.jobs) identifiers, geographic names (such as cities, regions, zip codes, etc.), profane words (either by themselves or in combination, such as "blow") and others (such as generic terms). .jobs will maintain these reserved lists and your requested domain name will be checked against them.

Usage Restrictions

Websites at .jobs domains may only be used to post information about your company, such as your own job postings, company culture, company information, etc.

Third party job postings (i.e., job boards) are not allowed.
Non-HR-related uses are not allowed.
The registrant is responsible for the use of the domain, including to a licensed third party.

.jobs will enforce the use restrictions and will shut down and, if necessary, cancel a registration if the registrant does not comply.

--------------

Seems they kept the best names for themselves and their cronies and also created a different set of rules to play by.

 

[wiserbit]

Hello all, I've reached into this post from google after searching more info about the .JOBS domain ext.

I just bought a .JOBS domain under a very generic name (such as looking4.jobs, this is not the domain but just an example). I'm not an employer but just a software developer that thought to develop a website for the job finders vs employers around the world.

Just after I bought this domain I was realized about all those funny rules that remind the dark days of the Soviet empire - surely not the spirit of the INTERNET .

Where are all the fighting blogers?

By the way, all the 'illegal' names of this .jobs domain (nursing.jobs, accounting.jobs, etc..) are already taken and they are seems to be used by one company. This company also seems to be referring to the third party employers.

Am i missing here something?

(Sorry for my English)

Thank you.

 

[DNProperty.com]

There are several hundred or even thousands of niche job sites already in existence. Their approach is to duplicate that with the .jobs extension.

There doesn't seem to be a market need to fill here, the only differentiation so far is the domain extension. They will soon realize that to compete for traffic, they will have to rank high on google for the niche jobs keywords. Good luck..

 

[BeautifulDomainNames]

There are so many variables and obstacles for an extension such as this to overcome in order for it to establish itself with any true recognition.


- Darlene

 

[wiserbit]

I have some bad news for you... they cancel my order

"Your registration for thedomainiveordred.jobs did not process completely with the Domain Registry. This can happen for various reasons. You will receive a full refund for the registration fee to the payment method it was purchased with."

I think they should remove it from the public domain registration sites.

 

[Kate]

It's not bad news. You saved $100. Now you can buy a real domain instead