discuss Are Short Domains Really Worth the Premium Price?

[nicenic]

Short domains are often seen as premium assets, but have you seen cases where long domains performed better than short ones for branding or SEO?

In today’s digital landscape, could longer, more descriptive domains provide better branding, SEO, and memorability?

Do you think the value of short domains will continue to rise, or is the market reaching a saturation point?

 

[Bravo Mod Team]

Yes: short, meaningful domains are worth the premium price, generally speaking.

Longer domains cannot be more memorable because of how our brains work.

Better branding cannot come from being less memorable.

There are exceptions, but they are rare.

 

[nicenic]

Yes: short, meaningful domains are worth the premium price, generally speaking.

Longer domains cannot be more memorable because of how our brains work.

Better branding cannot come from being less memorable.

There are exceptions, but they are rare.

Agreed, though I'd add short domains may accelerate trust signals. How do you leverage that?

 

[Bravo Mod Team]

I'd add short domains may accelerate trust signals. How do you leverage that?

Ask for money.

 

[Miver]

Yes: short, meaningful domains are worth the premium price, generally speaking.

Longer domains cannot be more memorable because of how our brains work.

Better branding cannot come from being less memorable.

There are exceptions, but they are rare.

Its just a POV matter from my POV:
What about Microsoft, Mercedes, Kawasaki, McDonald, Patagonia, Stone Island, Alfa Romeo and so on?
Are these name that short?
On the other hand MTV is short and easy to remember as KTM as well but you remember the letters for the product itself, isn't it?
You remember a powerful bike, hours of video and music in first then the name: you remember the products wrapped around the names.
Names matters as well the project you got for them, IMHO. because a name is just a name without the marketing power.

 

[Bravo Mod Team]

What about Microsoft, Mercedes, Kawasaki, McDonald, Patagonia, Stone Island, Alfa Romeo and so on?
Are these name that short?

Depends on your perspective.

The maximum label for a domain is 63 characters.

Relative to that, your examples are very short.

In terms of the human brain, 10 or less is preferred (some say 7 or less), but common, easy-to-spell words are except from this limitation because we already remember them.

 

[enterscope]

Just look at the top 100 domain sales... not many long domains in there.

I think HealthInsurance.com and DataRecovery.com might be the longest, two very big markets.

Majority are 7 and under characters.

 

[domainsaurus]

Yes: short, meaningful domains are worth the premium price, generally speaking.

Longer domains cannot be more memorable because of how our brains work.

Better branding cannot come from being less memorable.

There are exceptions, but they are rare.

True, and they should be pronounceable. The more brandable, the more valuable they are. . You can also look at it from another angle, the shorter they are, they are more rare, and that shortens the offer.

 

[nicenic]

Ask for money.

Haha, fair point. But I’d say trust builds faster when value speaks before the invoice.

Its just a POV matter from my POV:
What about Microsoft, Mercedes, Kawasaki, McDonald, Patagonia, Stone Island, Alfa Romeo and so on?
Are these name that short?
On the other hand MTV is short and easy to remember as KTM as well but you remember the letters for the product itself, isn't it?
You remember a powerful bike, hours of video and music in first then the name: you remember the products wrapped around the names.
Names matters as well the project you got for them, IMHO. because a name is just a name without the marketing power.

That makes sense, the real value lies where brand story and name memorability effectively reinforce each other

Just look at the top 100 domain sales... not many long domains in there.

I think HealthInsurance.com and DataRecovery.com might be the longest, two very big markets.

Majority are 7 and under characters.

True, though length alone doesn’t drive value, clarity, intent, and market timing matter more.

True, and they should be pronounceable. The more brandable, the more valuable they are. . You can also look at it from another angle, the shorter they are, they are more rare, and that shortens the offer.

Absolutely, domainsaurus. Emotional connection drives value.

How do you usually assess that when evaluating domains?

 

[Miver]

That makes sense, the real value lies where brand story and name memorability effectively reinforce each other

Thx @nicenic , you got the point.

I read, here, often and often, analysis, SEO factors and stuff like that but the truth is that you can be successful either with a strong short name [ Ask KFC ] or a nonsense long one [ ask to the ramsonware's website owners: who care the lenghtness of their domains name if the meaning is the redirect user in a a shithole?], with a piece of shit in a can [ ask Andy Wharol ] a tomato soup can or a bunch of flowers [ ask Banksy and Van Gogh ] and even with a banana stick on a wall [ ask Cattelan ].

It's just about what you are about to do with your stuff.

 

[cuanta]

Thx @nicenic , you got the point.

I read, here, often and often, analysis, SEO factors and stuff like that but the truth is that you can be successful either with a strong short name [ Ask KFC ] or a nonsense long one [ ask to the ramsonware's website owners: who care the lenghtness of their domains name if the meaning is the redirect user in a a shithole?], with a piece of shit in a can [ ask Andy Wharol ] a tomato soup can or a bunch of flowers [ ask Banksy and Van Gogh ] and even with a banana stick on a wall [ ask Cattelan ].

It's just about what you are about to do with your stuff.

true, branding is when you manage to make in peoples mind a connection between a name or a word and what the company does. If I say Apple, what do you think of? Probably something different that a fruit. Seo factors might give an initial boost, but in the end a shorter non-sense domain like yahoo or google, might be more brandable than searchengine.com.

 

[domainsaurus]

Absolutely, domainsaurus. Emotional connection drives value.

How do you usually assess that when evaluating domains?

There algorithms that can measure how pronounceable a domain is, but the best is by old fashion way of looking at it, and try to pronounce it.

 

[nicenic]

Thx @nicenic , you got the point.

I read, here, often and often, analysis, SEO factors and stuff like that but the truth is that you can be successful either with a strong short name [ Ask KFC ] or a nonsense long one [ ask to the ramsonware's website owners: who care the lenghtness of their domains name if the meaning is the redirect user in a a shithole?], with a piece of shit in a can [ ask Andy Wharol ] a tomato soup can or a bunch of flowers [ ask Banksy and Van Gogh ] and even with a banana stick on a wall [ ask Cattelan ].

It's just about what you are about to do with your stuff.

Totally agree, creativity and purpose often outweigh structure, though strategy still defines how far that impact travels.

true, branding is when you manage to make in peoples mind a connection between a name or a word and what the company does. If I say Apple, what do you think of? Probably something different that a fruit. Seo factors might give an initial boost, but in the end a shorter non-sense domain like yahoo or google, might be more brandable than searchengine.com.

Exactly, it shows how meaning can grow from abstract names.

So do you think domain age plays a key role in that?

There algorithms that can measure how pronounceable a domain is, but the best is by old fashion way of looking at it, and try to pronounce it.

Yeah, and combining algorithmic data with linguistic trend analysis can reveal emerging naming patterns.