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Are Exact Match Domain Names with SEO Value Worth More?

Labeled as SEO in Domain Industry News, started by Lonn Dugan, Apr 4, 2020

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  1. Lonn Dugan

    Lonn Dugan Upgraded Member Blue Account

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    This came up in another discussion...

    Do exact match domain names (natural type in search phrase) still have SEO value that should be considered in domain pricing?

    In a video posted today, Niel Patel, an acknowledged leader in SEO strategies and tactics, confirms that exact match domain names still have SEO / SERP Value.

    "Now a lot of people say exact-match domain names don't work as well as they used to, and that's correct, but they still do. Now creating a domain that's a exact match to the service or product you're selling is a great way to get some traction in the SERPs. " Source: https://www.youtube.com/watch?time_continue=1&v=totiNw9Rypc&feature=emb_logo

    What do you think? Are you willing to pay more for an exact match domain name?

    #topics / tags: seo
     
    Last edited: Apr 4, 2020
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. pablohc86

    pablohc86 Top Contributor VIP

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    true exact match domain still have some SEO value...
    however startups and online entities nowadays they prefer to have a branded website.
    They could be interested in EMD if they have enough money to develop them.
     
  3. DigitalRoar

    DigitalRoar Established Member

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    A direct keyword does help the domain hit the first page maybe not the top 3 alone but the first page if developed & a .net .org or .com other tlds are harder to get up there on keyword alone. (From experience)
     
  4. Lonn Dugan

    Lonn Dugan Upgraded Member Blue Account

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    Hi Pablohc86

    Thanks for the reply. That's right. As you say, "branded sites might be more desirable."

    However, nobody is searching for a brand before it is established at a high cost in advertising.

    So it seems like EMD domains actually cost less to develop to the point of ranking at Google.

    What do you think? Have you worked on monetizing both kinds of sites?


     
  5. Lonn Dugan

    Lonn Dugan Upgraded Member Blue Account

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    Hi ROAR:

    Thanks for your thoughts about this.

    I was getting push back elsewhere with people saying that exact match domains might not be worth anything unless they also come with traffic...

    Good to know I am not the only one thinking the way I do.

     
  6. Brian L.

    Brian L. formerly onni VIP ICA Member

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    I find that an exact match domain still does help with SEO, but not nearly as much as it used to. I used to be able to rank on the first page of google within hours with a new exact match domain and just a couple links.
     
  7. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent VIP Gold Account Trusted Blogger

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    I don't know, really, but from what I have read, it seems to me yes still some value, but probably less so than they did in the past. Clearly the actual content, and measures of reliability, have gone way up in importance. Also the way that search is now based on intentions, rather than on precise wording, makes a difference. And of course Google keep saying that the TLD does not matter. I suspect, as Google attempt to further emphasize reliable and secure and fast sites, and have cut off many new sites that used to be able to use Adsense, that there are implications both for SEO and for the nature of the web and the value of domain names.

    It is a great discussion, and thank you to all who have commented.

    Bob
     
  8. leadnetwork

    leadnetwork Top Contributor VIP

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    Yes I totally agree
     
  9. Lonn Dugan

    Lonn Dugan Upgraded Member Blue Account

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    @Bob Hawkes Yes, it takes more work these days, and CONTENT is certainly king!

    I know that putting the same content on a non EMD and doing the same on page and technical SEO work will prove out that the EMD name will rank sooner and higher!
     
  10. pablohc86

    pablohc86 Top Contributor VIP

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    Never tried to develop or monetize as I'm not involved in that. My direct experience come from brokering those kind of names.
    If the enduser already have a website + the company is not big enough + no one decision maker is savvy enough about domain investing / domain benefits, the chance that they will be interested to purchase that domain are really low.
     
  11. PayPKR

    PayPKR Established Member

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    I fully agree. The EMD on .com/.net/.org tld will rank organically quickly & easily as compared to a branded/Non-emd domain. Besides, EMD domains are easy to re-call by visitor when doing offline marketing.
     
  12. PayPKR

    PayPKR Established Member

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    I fully agree. The EMD on .com/.net/.org tld will rank organically quickly & easily as compared to a branded/Non-emd domain. Besides, EMD domains are easy to re-call by visitor when doing offline marketing.
     
  13. omelet

    omelet Top Contributor VIP

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    Question here:

    My brandable business website is: popvid.com

    If I have "TorontoVideographer.com", "MontrealVideographer.com", NewYorkVideographer.com", etc and forward them to my brandable domain, so does this work? or not
     
  14. Lonn Dugan

    Lonn Dugan Upgraded Member Blue Account

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    FORWARDING a domain that never had content WILL NOT help rank your branded site at all. If Google has never indexed a site then forwarding that domain cannot pass any link juice because it never had any.

    HOWEVER, creating a 5 to 10 page site with meaningful, keyword-rich, on-topic content that LINKS to your main site (especially using good anchor text) WILL DEFINITELY help your main site. These are called doorway sites or mini sites or landing page sites. They don't have to be pretty. No high style needed. Google will never "see" the site. The doorway sites don't even have to rank well as long as they are indexed by google. The facts of on topic content and keyword rich anchor text links will send positive search rank signals to Google for the main site.

     
  15. karmaco

    karmaco Top Contributor VIP

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    That may very well be true but most go the route of a cool memorable brandable for their business not an EMD. If they don’t want it —how valuable is it? Most companies are aware how they can rise in rank. With the huge shift to social media marketing, content and engagement Google is just one facet of success.
     
  16. Pay.My.id

    Pay.My.id Established Member

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    Its depend ... If we could build strong backlink on EMD as emotional brand, Google would love your sites based exact match domain , but if we make a mistake and create massive unnatural link , google would consider your sites as spam .

    EMD still have seo value if we combine with proper strategy , using natural seo process really recommend when your site still new in search engine.
     
  17. lock

    lock BACKLINKRZ.COM VIP

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    Well no i wouldn't pay for exact phase but will pay for exact generic i really thought this kind faded with gTLD introduction and the move for shorter names. I can say i dropped a few over years as the inquiry dried. 3-4 word isn't 2 word buyers might buy more but they aren't buying the phrase as first purchase.
     
    Last edited: Apr 7, 2020
  18. mpls

    mpls Top Contributor VIP

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    Don't really know why some members say EMD have SEO value.
    This is a completely false statement.
    EMD has NOT any SEO value in 2020.
    To be honest are YEARS that EMDs don't work anymore.
    You can rank a domain like fehdshfdiufd.cc for EVERY keyword if you know what you're doing.
    High quality content, backlinks, social signals, and many other factors are important for SEO not EMD.
    Many domainers love keyword rich domains like insurance, crypto, p*rn, but they completely ignore that those niches are impenetrable, extremely difficult and over saturated.
    You'll never dominate (aka rank in 1st page on G) in those niches with an EMD domain.
    Maybe in '96.
     
  19. CodingTheDomain

    CodingTheDomain Established Member

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    For 2 to 3 word long tail phrases we find EMDS still work well in low competition niches.

    We set up a Squarespace site with 5 pages of content and a few backlinks: 1 twitter link, 1 youtube link and a homepage link on a site with moderate domain authority

    Within a week site went straight to number 5 for the keyword phrase, a few months later it's still sitting there driving leads to the client's main site.
     
  20. lock

    lock BACKLINKRZ.COM VIP

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    I also rated a one word + gTLD on top and still see some value in direct phrases but they are typed few and far between.
     
  21. mpls

    mpls Top Contributor VIP

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    Here it's the misconception.
    You think that EMD work for low comp keyword.
    And I agree with this, but: in low comp niches EVERY domain works, not only EMDs.
    Your site ranks in 5th positions NOT for the EMD, but for tiwtter + youtube + HOMEPAGE links on high DA site (this is the main reason you rank 5th, homepage links are insanely powerful).
    That's it :xf.smile:
     
  22. CodingTheDomain

    CodingTheDomain Established Member

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    There's often the added bonus of improved Click through rates and conversion with EMDS not just in PPC but in organic search.

    Google's algorithm often rewards higher CTR with higher rankings

    Here's an old but interesting case study from Australia:

    https://www.smartcompany.com.au/tec...ange-resulted-in-a-40-million-turnover-boost/

     
  23. mpls

    mpls Top Contributor VIP

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    This article is from 2013.
    We can not read SEO article from 2013.
    Here, in the SEO world, many thinks change on weekly basis.
    Google are releasing update EVERY week.
    We can not use information released 1 month ago don't even imagine how many things are changed since 2013.
    Here you are quick snapshot of serp volatility in the last 30 days.
    https://www.semrush.com/sensor/?db=US&category=
    Everybody can understand that everything move super fast and some "old school" ideas don't work anymore.
    Even ideas created 1 month ago.
     
  24. CodingTheDomain

    CodingTheDomain Established Member

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    Brandable names are great, but sometimes a multipronged online approach using a few different EMDs each with unique content flowing back to the main site and driving leads works well.

    Bing and Duck Duck Go, make up 15-20 percent of the search market and they have different algorithms to Google

    These engines are completely ignored by most digital experts

    The site mentioned that's 5 on Google, is 2 on Bing

    If you're selling a big ticket item like Platinum Bullion a few extra leads/sales soon add up
     
  25. CodingTheDomain

    CodingTheDomain Established Member

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    Neil Patel is on the cutting edge of Digital Strategy and he and others believe EMDs still work very well in certain sectors

    EMDs are not our main focus but after the Penguin update of 2012 we noticed many SEO experts stating they were now useless.

    That was a false assumption, many companies missed opportunities to acquire golden generic domains that exactly matched their product or service, because their SEO expert said they no longer worked.
     

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