Giles,
This is what namepros member MichaelDotCom wrote regarding his 10 points on "why .tv". I think if I was a big business with the .com and I read these 10 points that Michael wrote on a prior thread this would convince me in the .tv. It is one of the best posts I have ever read and we should really thank Michael for putting this out for us.
This is what MichaelDotCom wrote below:
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In a world where every possible extension will soon be allowed, the reasons why .TV will be a contender to match .com are :
1) TV is the most recognizable two-letter word in the world
2) TV is one of the very few words which are used in just about every country, every language and every culture
3) In a world where short domains are praised, .tv is the shortest TLD available, shorter than .com, .net, .org, .info, .mobi, etc.
4) If big corporations and established businesses have been using .com or local ccTLDs for their main websites, .tv is generally the only other TLD they've been developing websites on
5) Unlike all the other newer TLDs (.mobi, .eu, .asia, etc), .tv is the only one which has been development-driven and not speculation-driven. This means that there's a huge amount of great developed .tv sites which raises .tv awareness. More average people using .tv sites means more recognition for the TLD, more and more new endusers for .tv domains and that will eventually mean a lively reseller market. This whole development part just doesn't exist for .mobi, .eu or .asia, where there are very few developed sites and therefore no user awareness.
6) The growth rate of the number of developed .tv sites (+10 to 15% increase in the number of indexed .tv sites each month) as well as the growth rate of the search volume for .tv sites are the highest amongst all TLDs
7) The corporate enduser adoption is getting bigger and bigger. All the big TV networks are developing, using and promoting heavily new .tv sites for their tv channels and specific tv shows. A large number of satellite TV channels are now using .tv domains for their main websites, all those being promoted on screen in front of millions of viewers everyday. This again raises .tv awareness constantly, which means more recognition for the TLD.
8) The online video market has been booming in the past few years even though it's still in its infancy. We can expect a huge increase in this global market in the years/decades to come, which means huge opportunities too. And .tv has everything to become the TLD of choice for the world of video, news, entertainement and media.
9) Given the fantastic marketing/advertising/business opportunities that online video is going to offer to companies big and small, we'll see a boom in online video commerce and marketing in the years to come. And .tv is ideal for that purpose.
10) Finally, .tv is such a powerful and international recognized word that it gives an instant brandability and promotion opportunities. In a world full of confusing new TLDs, companies and users will turn to what has been established and well-known for decades, and that will be the old trusted TLDs (like .com, .org, .co.uk, .de, etc) as well as TV which has been part of every household for many decades even before the birth of the Internet.
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Giles, let me know how it goes.
Thanks, Jim
