Appraisal Based on Estimating the Value Generating Process

[DomainMart]

The paper develops a new domain name appraisal methodology based on valuing the two principal value generating forces, namely, branding potential and traffic. The model can also be applied to determine the best use of a domain name by calculating its brand-to-traffic ratio (B/T).

For details, see
http://www.domainmart.com/news/Appraisal_Based_on_Estimating_Value_Generating_Process.pdf

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