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if you serve annoying, intrusive ads on your site, heads up...
https://www.blog.google/topics/journalism-news/building-better-web-everyone/
Google plans to have Chrome stop showing ads (including theirs) on sites which don't comply with Better Ads Standards as of 2018.
Will this be applied to search? I think probably so ...there are already algos in place which punish overly aggressive advertising.
One interesting thing is a new google beta product called Funding Choices, which will support advertisers requesting a fee from visitors who won't whitelist their site in their ad blocker. Not sure if or how this will tie into their entire advertising ecosystem, but interesting.
https://www.blog.google/topics/journalism-news/building-better-web-everyone/
Google plans to have Chrome stop showing ads (including theirs) on sites which don't comply with Better Ads Standards as of 2018.
Will this be applied to search? I think probably so ...there are already algos in place which punish overly aggressive advertising.
One interesting thing is a new google beta product called Funding Choices, which will support advertisers requesting a fee from visitors who won't whitelist their site in their ad blocker. Not sure if or how this will tie into their entire advertising ecosystem, but interesting.
