An update to the AdWords alcohol policy

[weblord]

Excerpt:

This fall, we changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. via AdWords. And starting today, in response to advertiser feedback we've received over the years, we'll permit the advertisement of hard alcohol and liqueurs that target the U.S.

To comply with the updated hard alcohol and liqueurs policy, advertisers must promote the information about hard alcohol and liqueurs that their websites contain, such as recipes and brand messages. Ads that directly promote the sale of hard alcohol and liqueurs are still not permissible through our program. In contrast, advertisements for beer may directly promote its sale.

http://adwords.blogspot.com/2008/12/update-to-adwords-alcohol-policy.html

i simply don't know where to post about adwords , but this is just a headsup, since i saw some promoting w/ liquor or wine sites here.

 

[Premiere]

Thanks Weblord, excellent info to have!