When I tell people my company owns around 500 domain names, some people think this is a huge number and others are surprised my company owns so few domain names. Compared to other pros in the domain investment space, this is a relatively small number. This number is actually higher than it was a couple of years ago, as I began an attempt to alter my business by increasing the size of its domain portfolio. This hasn’t worked out as ideally as I thought.
Read MoreBuying thousands of domain names proved to be much more difficult than the model that has worked well for 10+ years. To alter my strategy, I would need to be somewhat less discriminating about the domain name I purchase. I would need to be more active in auctions and target far more domain names. I found that this was a major challenge as many names I thought I could buy for under $100 were selling for much more at auction. It was taking a great deal of time to find good values. At the rate I was going, bidding on auctions was not going to get me to 25k domain names very quickly and it would be very expensive...