Amazingpak
Account Suspended
- Impact
- 1
1. Big picture You need to look at the big picture. The figures your stats give you at any point during the course of the day are likely to be inaccurate. If you check your stats several times during the day do it for amusement value (and negligible site monitoring value) and don't get concerned or ecstatic till a few hours after the end of the day.
2. Stats Updates/Speed of Updates Sometimes there are long delays in updating stats. If your stats update every two hours but one day you see no update for 12 hours - that is natural behaviour. There's no need to panic. Not even if other webmasters are seeing normal updates.
3. What's updated google updates the real figures. The derived figures are just a local calculation based on the real figures. It's best to ignore the derived figures during the course of the day.
4. The Lag google updates different real figures at different speeds during the course of the day. Let us take some examples and see how they pan out
- A. At 2.00 PM your stats get updated but what google hasn't told you is that the page impression figure is the latest figure from 1.00 PM but your clicks and earnings figures are from 11 AM. This will appear to be a sharp drop in CTR, CPM and, of course, clicks and earnings.
- B. At 10 PM your stats get updated but what google hasn't told you is that the clicks and earnings are from 7 PM but the impressions figure is from 5 PM. This will appear, at first glance to suggest you've had a sharp rise in CTR etc. which is not necessarily the case.
EPC does matter/ EPC doesn't matter
It does and it doesn't. First, you have no control over EPC. Even google has very little control over EPC. There is some evidence (based on google earnings data published at time of IPO) that google pays publishers 70% or more of what Adwords collects from advertisers but the EPC of your own ads are influenced by a lot of variables including advertiser budgets, seasonal changes, ad campaigns launched and ceased ... and many others. The productive thing to do is to concentrate on metrics that you do have control over like page impressions and - to a certain extent - clicks (by optimising the position/colour of your ads).
What's an average CTR/CPM/EPC? How do I know if I'm doing as well as I can?
Personally I feel that any discussion of average CTR/CPM/EPC across different sites with different subjects, in different countries ... is a complete waste of time. First, there is no way of working out an average unless google discloses the full figures that only they know. Any average calculated from figures disclosed by webmasters here is likely to be skewed because the people who do well won't disclose their figures so you have an incomplete picture. If there are only two categories of publisher who make either <$100 or >$10,000 then how will the knowledge that the average is $4,000 be of any benefit to anyone? It could drop to $1,500 if one or two of the multimillion dollar publishers pull out. And adding a million other sub $100 publishers may not move the average by more than a couple of dollars.
Someone else feel free to do a PART II covering "Search" and "Channels" or, if I have the time in a few days, I may attempt it.
Happy earnings ...and good mental health
Amazingpak - Plz Give me Favour if You can............thanks
2. Stats Updates/Speed of Updates Sometimes there are long delays in updating stats. If your stats update every two hours but one day you see no update for 12 hours - that is natural behaviour. There's no need to panic. Not even if other webmasters are seeing normal updates.
3. What's updated google updates the real figures. The derived figures are just a local calculation based on the real figures. It's best to ignore the derived figures during the course of the day.
4. The Lag google updates different real figures at different speeds during the course of the day. Let us take some examples and see how they pan out
- A. At 2.00 PM your stats get updated but what google hasn't told you is that the page impression figure is the latest figure from 1.00 PM but your clicks and earnings figures are from 11 AM. This will appear to be a sharp drop in CTR, CPM and, of course, clicks and earnings.
- B. At 10 PM your stats get updated but what google hasn't told you is that the clicks and earnings are from 7 PM but the impressions figure is from 5 PM. This will appear, at first glance to suggest you've had a sharp rise in CTR etc. which is not necessarily the case.
EPC does matter/ EPC doesn't matter
It does and it doesn't. First, you have no control over EPC. Even google has very little control over EPC. There is some evidence (based on google earnings data published at time of IPO) that google pays publishers 70% or more of what Adwords collects from advertisers but the EPC of your own ads are influenced by a lot of variables including advertiser budgets, seasonal changes, ad campaigns launched and ceased ... and many others. The productive thing to do is to concentrate on metrics that you do have control over like page impressions and - to a certain extent - clicks (by optimising the position/colour of your ads).
What's an average CTR/CPM/EPC? How do I know if I'm doing as well as I can?
Personally I feel that any discussion of average CTR/CPM/EPC across different sites with different subjects, in different countries ... is a complete waste of time. First, there is no way of working out an average unless google discloses the full figures that only they know. Any average calculated from figures disclosed by webmasters here is likely to be skewed because the people who do well won't disclose their figures so you have an incomplete picture. If there are only two categories of publisher who make either <$100 or >$10,000 then how will the knowledge that the average is $4,000 be of any benefit to anyone? It could drop to $1,500 if one or two of the multimillion dollar publishers pull out. And adding a million other sub $100 publishers may not move the average by more than a couple of dollars.
Someone else feel free to do a PART II covering "Search" and "Channels" or, if I have the time in a few days, I may attempt it.
Happy earnings ...and good mental health
Amazingpak - Plz Give me Favour if You can............thanks
