Very, very solid name.
The auto industry is littered with various additive products- the manufacturers of any one would probably roll over and piss themselves with desire to own this name, especially those where additive products is the only business they're in.
I'm going to say high xx. Google shows only 1 PPC ad on its return page for "additive". In addition, the word has become somewhat of a pejorative, as restaurants and food companies are now marketing their products as having "NO additives".
I'm going to say high xx. Google shows only 1 PPC ad on its return page for "additive". In addition, the word has become somewhat of a pejorative, as restaurants and food companies are now marketing their products as having "NO additives".