question Adding a price vs using "make offer"

[Hashim]

Hey everyone, hobbyist domainer here that's been lurking for a long time. Apologies if this has already been asked recently but the search didn't turn anything up.

What's everyone's opinions on leaving out a price for buying a domain - i.e. leaving only "make offer" as an option? I'm doing this currently on my all my domains because I feel it makes the domain look more exclusive, and for some of them I'm not even sure where their upper limit is so I'd prefer to keep offers as high as possible. Is there any hard data on how this affects buyer behaviour versus adding a fixed price that might make it more likely to get snapped up quicker? What has everyone seen in the wild with their own domains?

 

[jamaltq]

I have asked this question before to ChatGpt, and here is the answer:

---

“Buy Now” (Fixed Price)​

Best for: Fast, frictionless sales
Pros:

• Immediate purchase: Buyers who don’t want to negotiate can purchase instantly.
• Higher conversion rate: Encourages impulse buys and simplifies transactions.
• Saves time: No back-and-forth negotiation.

Cons:

• Risk of underpricing: If the domain is rare or demand spikes later, you might leave money on the table.
• Less flexibility: Once the price is set, that’s it unless you manually adjust it.

Use it when:

• You’ve researched comparable sales and know a fair market value.
• The name is in the low to mid four-figure range (under $5,000), where buyers are more likely to impulse-buy.
• You want liquidity over maximum profit.

---

“Make Offer” (Negotiation)​

Best for: Premium, brandable, or high-value domains
Pros:

• Potential for higher price: You can gauge buyer intent and negotiate upward.
• Market feedback: Offers tell you what buyers think it’s worth.
• Flexibility: You can adjust expectations depending on who’s interested (startup vs. individual).

Cons:

• Slower sales: Buyers might hesitate or walk away.
• More effort: Requires negotiation and follow-up.
• Less visibility on marketplaces: Some buyers prefer domains with a clear price.

Use it when:

• The domain is highly brandable, rare, or short (e.g., 2-word .com, dictionary word).
• You’re in no rush to sell.
• You want to test the market or attract multiple offers.

---

Hybrid Strategy (Best of Both Worlds)​

Many successful domain sellers use a minimum offer + buy-now combo:

• Set a Buy Now price for convenience (e.g., $4,999)
• Set a minimum offer threshold (e.g., $1,000) to filter unserious buyers

This gives flexibility while still keeping a path for instant sale.