

http://www.emaildirect.com/page.ww?section=Info+Center&name=Glossary#eeCPM (Effective Cost per Thousand) - a calculation that reveals how much each thousand units of ad inventory costs an advertiser. Ex: campaign cost / # of thousand ad units.
weblord said:here's the formula:
campaign cost / # of thousand ad units.
http://www.emaildirect.com/page.ww?section=Info+Center&name=Glossary#e
or better use this ecpm calculator
http://www.ecpmcalculator.com/
Billy! said:Cheers, I put $5 per ecmp, do you think that is fair ... too high or too low?


