movingconcierge said:
If Active Audience was created by the Goldkey creators, it begs the question why did they create it? Why not just improve Goldkey?
quoted from the article, I have no relations with either party...
Why create a new domain parking service? Why not just improve the existing Goldkey service?
As you can imagine, after the Goldkey.com acquisition in March our team had several ideas about reporting, portfolio management, and user interface changes that we wanted to introduce right away, based on the way we optimize our own domains internally.
But the changes were systemic, not just a facelift, and engineering a complete overhaul right away could take Goldkey.com customers out of their comfort zone. So we started from scratch on fresh servers, using the best practices and backend code from the Goldkey.com system. You'll see the two interfaces are extremely different, and there are more customization options on ActiveAudience.com. But not everybody wants that, so we didn’t stray too far. We actually have the same Goldkey.com template available as an option on ActiveAudience.com. Goldkey.com users can even use their username and password on ActiveAudience.com if they want to move there, and their domains and account information will transfer with the push of a button.
Goldkey.com is a thriving product that is extremely effective and easy to use, with a fast-growing customer base, and we're still upgrading it with best practices on our other products, such as ActiveAudience.com.
We see it as the best of both worlds, similar to Coca-Cola owning Sprite as well. Just different flavors based on what makes our customers the most comfortable.
