Name?
That's nice traffic, but we'd have to know the site name to be able to value;
The question that's important is: what are all those visitors going there to see? If it's a forum site, or any kind of site where they just want to see what's on it, the traffic may be worthless... they would just visit, see what's going on, and exit, without buying and without searching further through your links.
But if they're visiting while really searching for something, you may get good income from ppc's if this is a portal. And if they're looking to buy something, this is good traffic if you're selling product that they're looking for.
As an example, my domaining pard has quite a few 'xbox' names parked with Sedo (all undeveloped), along with some adult names. The xbox names far outstrip any other kind of name in visits... but they don't get any clicks. She's optimized them with xbox links, then dating links (only on xboxchicks.com and xboxchix.com, for obvious reasons), then a mixture of dating/xbox... but no clicks. The kids are just getting in there probably to see a neat forum, they see nothing but boring links, they exit.
The adult names, however, always get clicks. For her, adult names that have a fraction of the traffic of xbox names will get clicking traffic, while xbox gets nothing.
All traffic is not created equal. So, what kind of site you got, and what is the traffic going there to see?
