Yeah. As I charge more than $200 an hour to my SEO clients for consultancy SEO.bo has a very high value as I live in Bolivia. SEO is even used as a word for SEO in Spanish as well as PHP and CSS. And Jim.bo is obviously for me, Bolivianos and Spanish people has difficult to remember "Westergren" ...
I am thinking 10 years in the future when those names have established web sites, perhaps top of mind in their niche in Bolivia.
Today in Bolivia people only know about the existence of .com and some of .com.bo but that will gradually change to .bo and I am pretty sure of that.