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2021 Domain Valuation Guide [updated]

Labeled as analysis in Domain Industry News, started by redemo, Jun 1, 2021

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10
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743

  1. redemo

    redemo Established Member

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    Last edited: Jun 1, 2021
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. DomainAgents

    DomainAgents VIP Member DomainAgents VIP

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    Thanks for posting. Do you agree with the numbers? What changes have you seen in the past year?
     
  3. redemo

    redemo Established Member

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    I'm a newbie to domaining and have only made three mid 3-digit sales this year. Most of my landing page views are for cannabis related names.
     
  4. Samer

    Samer Top Contributor VIP

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    @DomainAgents i love annual market analysis

    Pl, keep doing, i believe posted after 2020 too.

    In industry loathes to disclose many sales, you are becoming one of my favorites- love you for this guide, by industry experts— Good will!

    EDUCATE they oft dont know value what have

    Cheers!
    Samer
     
    Last edited: Jun 1, 2021
  5. Samer

    Samer Top Contributor VIP

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    I agreed so much, i followed you
     
    Last edited: Jun 1, 2021
  6. DomainGaze.com

    DomainGaze.com Established Member

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    I believe it is inevitable. Over the decades, these domains trickle down from one reseller to the next, upwards in the wealth chain with a few remaining in actual use, but most ending up with resellers who can sit on them and not sell for anything less than astronomical rates. Yes, plenty of them are in use, but I'd like to see more data on how many good one-word domains are in use versus how many are awaiting offers (actively or otherwise). In fact with really high valued domains, often times, smaller businesses might find it more profitable to sell them if they're not doing well.

    Just to check I started coming up with good one-word names with whom I didn't associate any company (mentally). And I tried checking how many were in actual use. Here are my results for a random list of 30 such one-word domains. Please note that this is just for fun. Granted that such a small sample means nothing, but a lot of great names will keep on sitting, biting the dust. Why? I guess everyone will now treat their domains like it is Voice.com.

    Undeveloped or for sale: (21)

    macrocosm.com
    whim.com
    renew.com
    cargo.com
    superior.com
    amaze.com
    cobalt.com
    ethereal.com
    eternal.com
    decrypt.com
    encrypt.com
    learn.com
    speed.com
    turnover.com
    terrain.com
    illustrate.com
    devolve.com
    brain.com
    innovate.com
    stride.com
    fusion.com

    Developed or had some page or service associated: (9)

    divine.com
    coin.com (Surprising how this survived all these years!)
    feel.com
    earth.com
    alive.com
    symbiosis.com
    star.com
    spot.com
    ripe.com

    So, for instance I checked later and there are companies operating with some of these names, but yet the .com names sit idle. Some of those companies certainly even have the money to make good offers, but have not acquired the names. Some may argue that the beauty of a good domain is when it is developed to its full potential. It may sit as a trophy in a collector's cabinet with millions of dollar in valuation, but I guess at some point you might think that overvaluation is also a problem. Yes, the market would correct for those things, one hopes. Maybe they'd go higher, maybe otherwise.
     
  7. honestbobby

    honestbobby Established Member

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    I want to know if plural for example xxxxxcasinos. Com sold for 5k and its a well developed site What should be the value of xxxxxcasino.com???
     
    Last edited: Jun 1, 2021
  8. Mister Funsky

    Mister Funsky Top Contributor VIP

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    This is good news for us ordinary domainers...thanks for the link and thanks to @DomainAgents for putting it together.

    I want those with super deep pockets to hold on to their top tier names and get the big money...this makes my two and three word domains more desirable to the 'average buyer'.

    This has been a pretty good year for me so far with a couple two word names going for high xxxx and working on three word now for mid xxxx. Starting offers for all came in the 3-600 range. Knowing the worth of a domain and holding out for what is fair is the hard part...turned down 1500 for misspelled single word I've had for many years recently. Odds are I will never get another offer on it but I will happily sit on it waiting for a more reasonable offer to come in.
     
  9. HotKey

    HotKey Made in Canada VIP

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    Lots of nuances for valuations, the rabbit hole to expectations can lead to lost opportunities so just use your head. Much worth is perceived and not based in reality. In the end, it's a balance between what someone is willing to pay and what you want to sell for. That balance should never be solely based on another "similar" sale, as every domain is unique.

    Without seeing the name, I'm going with reg-fee. ¯\_(ツ)_/¯
     
  10. Corey

    Corey GDBR. com VIP ★★★★★★★★★★

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    2 takeaways for me are

    Domains that are singular (vs. plural), or are related to current events (i.e. major global and political events), financial services, the auto industry, cryptocurrency, cannabis, or blockchain tend to be higher in value. Currently, domains with NFT/nifty, coin, and crypto are hot.

    Two-word .com domains

    • The pairing has to make sense. Two random words together that don’t make sense in the context of eachother are worthless.
    Cheers
    Corey
     
  11. redemo

    redemo Established Member

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    @Corey I think people are becoming more and more lazy thanks to high speed internet. The average consumer doesn't have the attention span to dig too deep for answers. Names should describe exactly what they do unless its a well known brand you can associate a random word with a specific service. Keyword names solve this problem. I don't own any of these or if they are websites but well you get the idea hatshop.com luggagestore.com 24hourtaxis.com cannabisdelivery.com cryptolawyer.com homesecurity.com scooterhire.com.
     

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