One of the most difficult aspects of starting a business is getting people to know who you are. You may have a great product or a great service, but people want to know who you are as a company – what your brand is – before they buy from you.
So how can new ecommerce and multichannel businesses create a strong brand presence online, and off?
“When creating a brand from scratch, the first thing you should consider is finding a domain,” says Ella Cullen, marketing manager, IconPeak, which specializes in targeted mobile ads. “Brainstorm name ideas (aim for some relation to the benefits of your product/service) and use GoDaddy [or Register.com] to ensure that the .com version is available. Otherwise consider an .io domain, which is popular amongst startups.” Or go with .net or .org, if you are a nonprofit.
Even if your web or ecommerce site is just a few pages, make sure it is easy for visitors to read, navigate and make purchases.
Read More“If you want to become a trusted brand when no one knows who you are, then you need to contribute to your community without trying to sell. No one trusts someone selling something right off the start. Your reputation will be built over time by really contributing in your niche [or industry].”...
