I don't know if it helps Francois or makes the decision even more difficult, bur I also took the time to browse through the submitted slogans.
Since "Premium Domains" already is a generic & very descriptive term, the slogan shouldn't be, but short, catchy & memorable.
The first thing I did was to filter out all slogans containing the words "premium", "domains" and their synonyms (best, prime, perfect, great, top / domain, name, names ets.), because it simply would be too repetitive and therefore doesn't make much sense.
e.g. PremiumDomains.com - High Quality Names / Perfect Domains etc. ...pointless, boring & redundant.
After that I got rid of the ones beeing too long, just making no sense or mainly aimed at domainers - since a major focus of the site is selling domains to endusers. From the remaining slogans I picked the ones I liked most and then took a closer look. These are my favorites (in reverse order):
3.)
Don't Settle For Less
Generally I'm not a fan of "negative" words in slogans and people usually
don't like beeing told what to do - let alone what not to do. Nevertheless a cathy slogan.
2.)
Increase Your Net Worth
short, catchy, memorable
I like the ambiguous use of "Net" - as a generic name helps increasing your traffic & credibility on the web, and as a result of that your revenue.
1.)
Priceless But For Sale
short, catchy, memorable
- a generic premium domain is invaluable to any business as one not only profits from direct navigation traffic and SEO advantages, but it also increases the credibility and authority of a brand...all of this with a single investment, just priceless.
...but for sale:
- implies this is a marketplace, where you can buy & sell premium names
- increases awareness of the domain aftermarket of which many endusers still have no clue.
So I'd go for: Premium Domains - Priceless But For Sale.
...just my 2 cents.
