Domain Empire

branding process

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  1. Lox

    video Video: How BigHit Entertainment rebrands itself as HYBE

    Big Hit Entertainment (Twitter) officially introduced the company’s new name during a brand presentation on YouTube. According to the company, its new name HYBE represents its drive to become a “music-based entertainment lifestyle company”, adding that it symbolises connection, expansion and...
  2. Lox

    video Video: How BigHit Entertainment rebrands itself as HYBE

    Big Hit Entertainment (Twitter) officially introduced the company’s new name during a brand presentation on YouTube. According to the company, its new name HYBE represents its drive to become a “music-based entertainment lifestyle company”, adding that it symbolises connection, expansion and...
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