discuss New TLDs are still hard to sell compared to .com domains?

Too many options. There is just a lack of end user demand.

Outside a handful of extensions, most end users don't want to build on some oddball extension that most people don't even recognize.

Brad

I believe business people are afraid of loosing the brand value by using a Non .com domain

Leo2k said:

I believe business people are afraid of loosing the brand value by using a Non .com domain

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I Am inclined to believe you,

But then there's popular base for .io .app .org .net still.

But somehow it feels like nobody wants to go for .ing or any other TLDs recently launched.

bmugford said:

Too many options. There is just a lack of end user demand.

Outside a handful of extensions, most end users don't want to build on some oddball extension that most people don't even recognize.

Brad

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I guess yes,

But if we assume some did opt to build on such an TLD then will it be worth the Effort?

Like bringing in the Traffic... Applying effective SEO and Such?

killshotroxs said:

I guess yes,

But if we assume some did opt to build on such an TLD then will it be worth the Effort?

Like bringing in the Traffic... Applying effective SEO and Such?

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Maybe. The registries should have embraced getting top terms into the hands of end users, instead of greed.

Instead many of the registries killed potential demand via greed, by reserving any good terms and demanding massive registration and/or renewal fees for them.

They are no longer "new" at this point. Most of these extensions are just failures to launch.

Brad

bmugford said:

Another issue is many of the registries killed potential demand via greed, by reserving any good terms and demanding massive registration and/or renewal fees for them.

They are no longer "new" at this point. Most of these extensions are just failures to launch.

Brad

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Pretty new at this so didn't know this,

But damnn i guess greed and politics are everywhere.

killshotroxs said:

Pretty new at this so didn't know this,

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Many of these extensions are ghost towns. People don't want to build their business there.

It's fighting uphill if the extension is not recognized by the general public and you constantly need to explain your domain.

Even if you take a top combo, say Real.Estate, I doubt the vast majority of people would even realize that is a domain.

Brad

bmugford said:

Many of these extensions are ghost towns. People don't want to build their business there.

It's fighting uphill if the extension is not recognized by the general public and you constantly need to explain your domain.

Even if you take a top combo, say Real.Estate, I doubt the vast majority of people would even realize that is a domain.

Brad

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Aah i see,

But it's not a battle if you already have a good brand name.

For example when .ing launched.

A few recognised names in the industry got some beautiful names relevant to their usecase like Canva got design.ing

And Adobe got edit.ing

Adapt got Adapt.ing

They already have a brand established.

So they only wanted to own this in their wallet.

Nothing much.

But for a new business to develop around this TLD might be hard as there's no assurity that it will last.

Makes you think if you should have a backup TLD for your business.

-Krish

killshotroxs said:

Aah i see,

But it's not a battle if you already have a good brand name.

For example when .ing launched.

A few recognised names in the industry got some beautiful names relevant to their usecase like Canva got design.ing

And Adobe got edit.ing

Adapt got Adapt.ing

They already have a brand established.

So they only wanted to own this in their wallet.

Nothing much.

But for a new business to develop around this TLD might be hard as there's no assurity that it will last.

Makes you think if you should have a backup TLD for your business.

-Krish

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Some brands own thousands and thousands of domains for brand protection or secondary uses.

That alone is not really enough to carry an extension. Extensions need a primary market of end users.

.ING is an extension in a sea of thousands of extensions.

Some domains like Market.ing are cool combos, but there is a limited number of them to carry an extension.

Brad

killshotroxs said:

Any reason behind this?

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As the noise increases, the premiums go up.

If you're going to pay for a domain you might as well get [your brand].com. It's invokes professionalism and trust, it's going to create less confusion for your clients, and you don't have to worry about competitors seeming more legitimate.

But if you're fine with using [your brand].blue, then you're probably fine using [your brand].gold, and you can just hand-register whatever is available, no aftermarket needed.

MKA said:

As the noise increases, the premiums go up.

If you're going to pay for a domain you might as well get [your brand].com. It's invokes professionalism and trust, it's going to create less confusion for your clients, and you don't have to worry about competitors seeming more legitimate.

But if you're fine with using [your brand].blue, then you're probably fine using [your brand].gold, and you can just hand-register whatever is available, no aftermarket needed.

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Yeah, new extensions were supposed to bring more options.

In reality, pretty much every good combo is either registry reserved or owned by a domain investor.

Any good combo is going to cost a lot of money. If the registry owns it, the renewal fee might be thousands a year.

If you are going to pay a premium, you might as well just buy a decent .COM.

Many people going for new extensions now are just settling for whatever is available for cheap. That type of end user is never likely to be a premium domain buyer.

Brad

bmugford said:

Yeah, new extensions were supposed to bring more options.

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The funny thing is that .net and .org were valuable because they were limited .com-alternatives. But now when the market is supersaturated with .com-alternatives, there's no want (and no need) to pay for them.

Hence, "as the noise increases the premiums go up."

No one competes for second place, and no one remembers the second man on the moon.

killshotroxs said:

But somehow it feels like nobody wants to go for .ing or any other TLDs recently launched.

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killshotroxs said:

For example when .ing launched.

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Hi

seems like it's really about .ing
hav .ing a tough time sell .ing them?



imo...

biggie said:

Hi

seems like it's really about .ing
hav .ing a tough time sell .ing them?



imo...

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New here so was curious how some TLDs have no response,

And seeing as to how .desi closed down...

Feels like no assurity around some TLDs too.

So as many said above.

.com are still the goto extension for Pretty much everyone.

bmugford said:

The registries should have embraced getting top terms into the hands of end users

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This - arguably some registries did less terribly at this, but this should have been job 1.

Re .ing specifically, probably still too early to say. While Google great at most things, with TLDs it has been mixed. Both .app and .dev have developed into a fairly strong aftermarket, others like .page not so much even though arguably more across the dot potential. Some of the TLDs seem strange to me.

Use and recognition of domain hacks continues to grow, but slowly, so .ing had three hurdles, being somewhat new, being mainly useful in hacks, and being a new extension.

Having said all of that, new extensions are stronger than when I entered domain space about 7 years ago. Also, generic country codes are significantly stronger. But legacy still has such a huge inertia, it is very slow. Public recognition that there are various legitimate extension choices has grown, particularly outside USA where the .com dominance is less.

While individual domains with strong across the dot match have sold now and then for a lot, TLDs (like .xyz or .app) that are not tied more narrowly that way have many more potential buyers.

But it is still too early to know. No .ing domain has yet even reached the end of 60 day lock period. The slightly more than 15,000 registrations is not outstanding but not terrible for less than 2 months.

I think the names that have best chance are those where the SLD is a word by itself, as well as SLD+ing being a word, and the terms have some commercial potential, of course. Disclosure: I have 4 domains in TLD, a tiny trial.

The registry retained many of the best .ing with ridiculous premium pricing (every year).

-Bob

Bob Hawkes said:

This - arguably some registries did less terribly at this, but this should have been job 1.

Re .ing specifically, probably still too early to say. While Google great at most things, with TLDs it has been mixed. Both .app and .dev have developed into a fairly strong aftermarket, others like .page not so much even though arguably more across the dot potential. Some of the TLDs seem strange to me.

Use and recognition of domain hacks continues to grow, but slowly, so .ing had three hurdles, being somewhat new, being mainly useful in hacks, and being a new extension.

Having said all of that, new extensions are stronger than when I entered domain space about 7 years ago. Also, generic country codes are significantly stronger. But legacy still has such a huge inertia, it is very slow. Public recognition that there are various legitimate extension choices has grown, particularly outside USA where the .com dominance is less.

While individual domains with strong across the dot match have sold now and then for a lot, TLDs (like .xyz or .app) that are not tied more narrowly that way have many more potential buyers.

But it is still too early to know. No .ing domain has yet even reached the end of 60 day lock period. The slightly more than 15,000 registrations is not outstanding but not terrible for less than 2 months.

I think the names that have best chance are those where the SLD is a word by itself, as well as SLD+ing being a word, and the terms have some commercial potential, of course. Disclosure: I have 4 domains in TLD, a tiny trial.

The registry retained many of the best .ing with ridiculous premium pricing (every year).

-Bob

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Hey Bob,

Nice to know that i am not the only one keeping some of my eggs in the .ing basket and yes i also bought a few in the start but then stopped cause as you said, the legacy is here to stay and not gonna be moving on anytime soon,

Here in india also we have some adaption of .io .app .dev but still people prefer .com if and when available.

I guess most veterans don't mind if they have a god name.

But in my case i don't think i might be able to flip my .ing ones,

but still gonna shoot my shot if and when i can.

Again... Thanks for the Insights.

Appreciate it.

They are hard to sell, but not hard to buy. Though expensive in many cases if you factor in premium registry renewals vs a one-time buy from either an investor or a hand-reg.

There's many in use, thousands and thousands so obvious interest. There is always demand for dot-com but demand for new gTLDs isn't apparent because of the number of options in extensions.

Someone looking for to start a kitchen decor site has a myriad of choices, .kitchen, .design, .art even .repair so as an investor it's a huge challenge to pinpoint an absolute desirable name whereas in say .com the extension is already a given.

There are so many instances i came a cross that the relevant .com is abandoned for the new gtlds.
example brand.solar is live while brandsolar.com is still available for hand reg.

killshotroxs said:

Any reason behind this?

or is it solely because of existing traffic behind the old domain and maybe some SEO?

Why are people not interested in new TLDs?

Just curious.

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Krish....i'm not sure how i may have misled you in my previous response? I was merely pointing out my personal TLD experience trying to sell .homes, .realty, .online, and .link domains. The greater point I was trying to make was these domains don't sell mostly due to lack of exposure, and I was no more trying to promote my own domains than the man and the moon

killshotroxs said:

I Am inclined to believe you,

But then there's popular base for .io .app .org .net still.

But somehow it feels like nobody wants to go for .ing or any other TLDs recently launched.

Click to expand...

Interesting that you would mention .app. It was the owner SeafoodExchange.app (not my domain) that I'm in the process of developing a multi million dollar business around. So i guess there are exceptions to every rule

OceanKing said:

There are so many instances i came a cross that the relevant .com is abandoned for the new gtlds.
example brand.solar is live while brandsolar.com is still available for hand reg.

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Live where? I'm getting Server Not Found - Hmm. We’re having trouble finding that site for brand.solar. Which is a horrible name btw.

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Any time I see a site on a new gltd, the only thing I think of is, they couldn't get the .com they really wanted. New gtlds are something people settle for when they can't get what they really wanted.

.com
.org
country codes

Solid ones

killshotroxs said:

And seeing as to how .desi closed down...

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Just to make sure not misunderstood, yes the registry running .desi said they do not wish to continue to run it. There are in place at ICANN procedures for all new gTLDs of a process in this eventuality. An interim registry operator has been appointed under that process until ICANN secures a new owner for the TLD.

Throughout all domains in the TLD (few though they are!) continue to resolve and operate and all issues a registry would normally deal with such as abuse complaints are being dealt with on an interim basis. So it is not that it is closed down (except during the interim period no new registrations are being made, I believe).

-Bob

killshotroxs said:

New here so was curious how some TLDs have no response,

And seeing as to how .desi closed down...

Feels like no assurity around some TLDs too.

So as many said above.

.com are still the goto extension for Pretty much everyone.

Click to expand...

I discovered the owners of most of the TLDs are a pathetic bunch of losers, and I can speak to that first hand. Since you're new to this sleeze bag of an industry, you should read this from Verisign from about six years ago;

https://domainnamewire.com/2018/11/...ut-domain-scalpers-and-its-biggest-customers/

OceanKing said:

There are so many instances i came a cross that the relevant .com is abandoned for the new gtlds.
example brand.solar is live while brandsolar.com is still available for hand reg.

Click to expand...

Domain Name: BRANDSOLAR.COM
Creation Date: 2009-06-09
Registry Expiry Date: 2025-06-09
Registrar: TurnCommerce, Inc. DBA NameBright.com

source: webwhois.verisign.com