All technology will have an element of artificial intelligence (AI) to it someday, which is not the same as being sentient. Artificial intelligence, today, means that it'll learn from interactions with it and do a greater job because of that. Even before technology uses AI,
company names with "AI" in them will be seen as superior over all other technology companies.
AI inherently means smart technology, inasmuch as IO means standard/old technology.
Do you want marketing.ai or marketing.io to bring you customers? You want your competitors to use marketing.io, because
Marketing.ai will win in a marketing contest every time by adapting to whatever marketing.io does and defeat it.
You'll see.