Comparing .io to other non-.com options, such as .org and .net, .io plays a very different role. While .net is frequently thought of as the secondary alternative to .com, and .org is strongly associated with not for profit businesses, tech companies, new startups and existing companies that want to show that they have new and fresh projects (ex:
sap.io ) need a different route and means of communicating their values and brand. .io is often associated with innovation and technology, two traits that are increasingly valued highly, especially by those tech companies and startups....