Google AdSense
- Thread starter Webtwink
- Start date
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I want to be careful with the wording here, because the word 'unique' usually means different persons.
Every time a page loads and the adcode is shown to a visitor, it counts as an impression. It's not neccessarily a unique visitor, it could be one unique visitor generates multiple impressions.
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As far as I know your CTR does not have a bearing on your per click revenue. That would be determined by what genre of site you have and the ads that your site runs.
However it could be that Google runs the higher paying ads on sites with better CTRs... much of the inner details are kept secret, but I don't think this is the case.
This is my understanding as well. Google indexes each page on your site as best representing "some keywords". It will then display ads that are relevant to those keywords. The neat thing I have noticed is that google rotates advertisements from various categories (most pages will fit into more than one). Initially my pages were displaying a wide variety of ads, now they seem to have settled on particular ads. Along with that fact is that my click through rate has been getting higher over time.
Is google keeping track of ad clicks on particular ads/sites? I haven't really read that much about it, but it certainly seems to be the case.
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Originally posted by Webtwink
i have about xxx CTR but the prob is there are same ads over and over again. all they are targeted. i don't know how much helpful it would be if they are just the same ads.
Google's system is pretty smart. If they're showing the same ads over and over it's because those are the ones that perform well on your site.
Each time I use adsense on a site, it takes a couple weeks for it to figure out what the best ads are before it settles down.
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Google Adsense TOS forbids disclosing of actual CTR, revenue stats, avg. payout/click, and any such specific details, etc. You could get banned for doing so. Just a friendly reminder...
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Done.
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