Does owning EMD really helps in SEO?

Ostrados · Jan 24, 2021

I read about this well known outbound strategy many times: if you have an EMD (exact match domain) with good CPC & Competition metrics, then you can reach advertisers who pay for exact keyword of your EMD because they will most likely be interested in purchasing your domain to save advertising costs they pay on that keyword.

But does having matching keyword in the domain matter for SEO?

As far as I know this no more works since 10 years ago or more, so what is the value of owning an EMD domain from end users perspective?

oldtimer · Jan 27, 2021

Ostrados said:
Oh wow isn't this a 5 words domain?
Do domains like this actually sell?

I am kind of experimenting with that,

That might be the longest domain that I have, but it has all the right keywords.

It might be useful for redirecting (forwarding) to other shorter domains.

if you do a search for:

" Heating and Air Conditioning Systems "

You will see that there are a lot of results for this specific sequence of keywords.

IMO

AEProgram · Jan 28, 2021

Google Magic Tricks, you will see a good example of the power of an EMD in a very competitive space. Once your EMD is beyond two words in my opinion it loses value. Good EMD's are very expensive, only a few businesses have the money to buy them and of those only a few understand the value. It could really mean the difference between making it or not online because if setup right you end up saving a fortune in online marketing.

Buying an EMD without investing time in it is a waste to, you might as well buy a random set of letters. You must buy the name, have good content to update it with every week, build backlinks from relevant sites and the results in my opinion is truly unbelievable.

sellian · Jan 28, 2021

NickB said:
ChickenSwimming.horse

Love it

biggie · Jan 28, 2021

Ostrados said:
As far as I know this no more works since 10 years ago or more,

Hi
when was last time you tried it?

don't believe, just because

Ostrados said:
what is the value of owning an EMD domain from end users perspective?

Hi
the value comes, because they don't own it.
then they realized they want, need or could use it,
then that's when you get the inquiry.

oldtimer said:
I recently registered:

HeatingAndAirConditioningSystems.com

and

HeatAndAirSystems.com

Hi

I have www.centralheatingsystems.com and www.controlheating.com

and recently sold an emd in same category

imo...

NickB · Jan 28, 2021

This was back in 2017 - I highly doubt anything has changed regarding EMD's & SEO since then, I can't personally find anything to the contrary

John Mueller of Google said on Twitter that if you have an exact match domain, aka EMD, it doesn't give you a magic ranking bonus in Google. John said "there's no magic EMD bonus.
https://www.seroundtable.com/google-emd-bonus-rank-24108.html

November 2020
Google Responds To Exact Match Domain Not Ranking For Christmas Trees
https://www.seroundtable.com/google-exact-match-domain-not-ranking-30406.html

Did a few quick searches below for any updated EMD info and did not find anything - you can take a look yourselves and see if something pops up.....also it is a great resource.....

Explore Google Search documentation to improve your site's SEO
https://developers.google.com/search/docs?hl=en

oldtimer · Jan 28, 2021

I like the good old Goog and use them all the time and I understand that they need to protect their business model, but they have to find a balance in doing so in a way that doesn't leave a whole class of people and their websites out in the cold.

Some of us oldtimers still remember that their motto was:

" Do No Evil"

Which I understand it to mean in part that:

"Be fair to all"

and

"Don't Give in to Greed"

and so I like for my domain name

HeatingAndAirConditioningSystems.com

to also have a chance to be seen by people who are searching for the Exact Match Keywords and their close and related variations.

By the way, you can search for jobs and see all the jobs that are available specific to your keyword and location, I wish that they would add a similar feature that would show all the domain name Landers for people who are searching for domains for sale.

IMO

Future Sensors · Jan 28, 2021

oldtimer said:
I like the good old Goog and use them all the time and I understand that they need to protect their business model, but they have to find a balance in doing so in a way that doesn't leave a whole class of people and their websites out in the cold.

Some of us oldtimers still remember that their motto was:

" Do No Evil"

Which I understand it to mean in part that:

"Be fair to all"

and

"Don't Give in to Greed"

and so I like for my domain name

HeatingAndAirConditioningSystems.com

to also have a chance to be seen by people who are searching for the Exact Match Keywords and their close and related variations.

By the way, you can search for jobs and see all the jobs that are available specific to your keyword and location, I wish that they would add a similar feature that would show all the domain name Landers for people who are searching for domains for sale.

IMO

Even as a domainer, I have to disagree. Your domain name is currently for sale and most people looking for those EM keywords in Google are not looking for a domain. I wish it worked like that, but it doesn't. And for a good reason, imo.

oldtimer · Jan 28, 2021

Future Sensors said:
Even as a domainer, I have to disagree. Your domain name is currently for sale and most people looking for those EM keywords in Google are not looking for a domain. I wish it worked like that, but it doesn't. And for a good reason, imo.

Did you see the last part of my post:

" By the way, you can search for jobs and see all the jobs that are available specific to your keyword and location, I wish that they would add a similar feature that would show all the domain name Landers for people who are searching for domains for sale. "

IMO

Future Sensors · Jan 28, 2021

oldtimer said:
Did you see the last part of my post:

" By the way, you can search for jobs and see all the jobs that are available specific to your keyword and location, I wish that they would add a similar feature that would show all the domain name Landers for people who are searching for domains for sale. "

IMO

Yes, but the overall feeling ("do no evil" etc) I got was that you'd like to have a better spot (like within 1st or 2nd page) in Google with this EM domain that's currently for sale without any content. It doesn't add value to most people searching for those keywords, so I think other, content rich, relevant sites have to be shown with priority.

Your suggestion to show more domain landers in SERPs to people looking for domains for sale is a good one, but I doubt Google will ever do that. I don't think this has to do with 'greediness' or 'evilness', however

oldtimer · Jan 28, 2021

Future Sensors said:
Yes, but the overall feeling ("do no evil" etc) I got was that you'd like to have a better spot (like within 1st or 2nd page) in Google with this EM domain that's currently for sale without any content. It doesn't add value to most people searching for those keywords, so I think other, content rich, relevant sites have to be shown with priority.

Your suggestion to show more domain landers in SERPs to people looking for domains for sale is a good one, but I doubt Google will ever do that. I don't think this has to do with 'greediness' or 'evilness', however

Now I know better than to expect for my Landing page to be put on the first page of the regular search results specially for high competition keywords.

But as I suggested if there is a feature that only shows Landing pages to those who are searching for domain names then I like to think that my domain name has good enough keywords to be included in those results.

By the way I don't see any reason why there can't be search results specific to domain landers for people who are searching for domain names.

IMO

Ostrados · Jan 28, 2021

No need to rank your EMD in Google in first place, companies buy EMDs to help them rank (not buy an already ranked domain), they don't need to find you on Google, they can find you based on the keyword or you can outbound and reach them.

oldtimer · Jan 28, 2021

Ostrados said:
No need to rank your EMD in Google in first place, companies buy EMDs to help them rank (not buy an already ranked domain), they don't need to find you on Google, they can find you based on the keyword or you can outbound and reach them.

Not everyone is comfortable with doing outbound (that is sending multiple emails to potential end users on a persistent and continuous bases).

We don't want our domains to rank on the regular search results pages, but to be shown when people are specifically searching for domains for sale.

I don't think that that's an unreasonable thing to ask for.

IMO

UmerK · Jan 28, 2021

SEO is not even the main selling point any more.

GEOS and EMDS are relevant and bring benefits because of how easily customers can remember them.

End users including small business owners are not stupid, most buy geos from me to avoid competition or extract whatever small type ins they get.

A company starting with a name like AustinSecurity.com will instantly outperform all other established companies if they use the name properly.

By using the name properly = local advertising.

Let me ask you this; if you are driving by in Austin and spot this on a truck nearby "AustinSecurity.com" and you spot "RicksSecurityAgency.com" - which one will you remember?

Geos and Emds bring instant credibility and better conversions if used properly.

branding · Jan 29, 2021

oldtimer said:
By the way I don't see any reason why there can't be search results specific to domain landers for people who are searching for domain names.

It's not needed. If you're a domainer, they'll notice from your search profile and make landers show higher.

As for endusers, when they're seaching specific terms, looking for domains, Google will also notice and make your lander show higher for the specific user compared to an anonymous search. Just relevant ones obviously, not all.

That's where SEO for landers comes into play. optimize them enough and you can outperform a developed site once your targeted enduser starts looking for a domain.

SEO wise EMDs are a thing of the past. Content is king. However, they do provide a psychological advantage when you strategize well.

Fun game imo.

oldtimer · Jan 30, 2021

DirkS said:
It's not needed. If you're a domainer, they'll notice from your search profile and make landers show higher.

As for endusers, when they're seaching specific terms, looking for domains, Google will also notice and make your lander show higher for the specific user compared to an anonymous search. Just relevant ones obviously, not all.

That's where SEO for landers comes into play. optimize them enough and you can outperform a developed site once your targeted enduser starts looking for a domain.

SEO wise EMDs are a thing of the past. Content is king. However, they do provide a psychological advantage when you strategize well.

Fun game imo.

So why can't we have search results that Exclusively show Domain Landers when people search for Domains For Sale instead of having them mixed in with all the Developed Sites in the results pages.

If we can have just the domain Lenders show up in the search results pages domainers still have to do SEO to compete amongst themselves in order to get their Landers to show up higher on the page, but they won't have to compete with all the developed sites anymore.

IMO

TauseefKhan · Jan 30, 2021

EMD as a brand should be avoided but yes as a lead generation addon.

branding · Jan 30, 2021

oldtimer said:
So why can't we have search results that Exclusively show Domain Landers when people search for Domains For Sale instead of having them mixed in with all the Developed Sites in the results pages.

Not enough money in it for Google? I dunno, search engines are all about content, not about addresses. It would be a cool feature but goes against a lot the tech world stands for.

Save Breach · Jan 31, 2021

Yes it does.

We are already ahead of SafeBreach.com for example for the keyword "Save Breach", in certain regions. It needs content, SEO means content, you need structured content that's readily indexable, and not just a domain. A domain is just a way to get easily noticed and an EMD also helps in better indexing, so you are more relevant to search terms.

But without on page SEO optimizations, EMD won't help much. We only got to that place for this keyword after aggressive growth hacks (whitehat SEO) and quality content writing approach

Cheers

oldtimer · Feb 2, 2021

On a related note:

Google Adds More Info About Domains in Search Results

"An update to Google search results on mobile and desktop surfaces more information about domains in the SERPs."

https://www.searchenginejournal.com/google-about-this-result/393853/

slader23 · Feb 9, 2021

EMD's vs Brandables (non-premium)--->EMD

The SEO benefits only provide a slight advantage but the real differentiating factor is the organic type in traffic and CTR. Being visible in the search is vastly important but so is instilling trust on first contact.

Humans are instinctive creatures, it's only natural for them to prefer clicking on Fridges.com over BestFridgesNYC.com or Mundovo.com etc. There is a quantifiable value to .COM domain names that are an exact match to common generic terms because people actually spend money on marketing and advertising to compete in search.

Dane · Feb 12, 2021

bmugford said:
An EMD is also about advertising, marketing, and credibility.

All things being equal are you going to choose DallasHomes.com or KellySellsHomesInDallas.com?

Having a quality domain establishes instant credibility.

Exactly. I've always felt this way. Still do.

JanO · Feb 12, 2021

Joe Nichols said:
Boom! Exactly what I came here to say.

BRAND AUTHORITY people.

Focusing only on SEO in your sales pitch is small-minded. That's not where the real value lies in EMD names.

If you want to be the #1 place to buy any product or service, and that product or service accounts for a major amount (or all) of your revenue, then owning the .com of that product/service is huge.

Use it to advertise.
Use it in promotions.
Re-direct it to your site.
Keep it out of competitors hands.

If you want customers to associate your brand with a specific offering, then owning the EMD is a big deal.

DOMAIN ILLUMINATI said:
Who doesn't want to own a domain name (at least as a forwarder, if not directly) that exactly reflects the (core) business / point of the website's content?

bmugford said:
An EMD is also about advertising, marketing, and credibility.

All things being equal are you going to choose DallasHomes.com or KellySellsHomesInDallas.com?

Having a quality domain establishes instant credibility.

Brad

slader23 said:
Humans are instinctive creatures, it's only natural for them to prefer clicking on Fridges.com over BestFridgesNYC.com or Mundovo.com etc.

I have some EMD's in .in(dia) and I will use these excellent selling points in my outbound emails, to convince potential buyers of the importance of my domain or to explain why my domain is worth my asking price.
Thanks a bunch all!

Levi_charlz · Feb 12, 2021

I’ve done some experimentation and think EMD’s do have some bearing on SEO.

Without knowing the search engines ranking system it’s all guess work. But there are certain things I believe could improve your ranking.

1. Easy loadable consistent content (small image files, jpg etc),
2. Dynamic content (static pages have an element of change)
3. Gradual Growth (site is regularly updated with unique content)
4. Backlinks (Network approval)
5. EMD (mathematically, the first port of call for search engines)
6. Balanced Variation of content (links, videos, social media, files, text)
7. Subject relevant content (related to EMD)

I’m not sure what more a search engine designer would basically want from a site.

maybe don’t be a dick.

Does owning EMD really helps in SEO?

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