advice Email solution for outbound?

DnameAgame said:

Here is the Link the language of the regulations, it's important to understand them. But it's important to understand:

It is legal in the U.S. to send an unsolicited commercial email.

You do, however, have to comply certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious.

Read here:
https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

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Agreed. Not all spam is illegal and not all illegal emails are spam. Doesn't change the fact that cold targeting by email is concidered to be spam, like you said. Not necessarily a legal term.

As for the legal side. Thing is, hardly anybody gets it right. 99.999% of outbound templates and approaches towards outbound you'll find here advocated on NP do not follow CAN-SPAM. It's ridiculous. And that's just covering the US. The EU leaves little to no room for cold marketing at all.

Doesn't take away from the fact that's it an effective way of selling and as long as you don't get caught... Easy money.

twiki said:

Anyone doing email outbound: Can you describe what solution you use?

Until now I haven't tackled outbound (much), but about to.

Right now, we have our own email servers (had them for a decade), but we aren't doing email marketing at all, just normal office communication and everything is inbound. So we've able to maintain perfect deliverability in such a situation. Once a couple years we get in some blacklist by accident but we fix that quick.

However, doing outbound offers is different.

I'm sure people will flag some emails as spam. I've been thinking of using a gmail or whatever free email address BUT this will not look right since there is no branded website/email.

Any suggestions?

Thanks in advance!

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I would LOVE to do outbound but I am so worried about getting labeled a spammer. However, there IS great reason to do outbound marketing in not just domains but all areas of business.

I think the key is to get people to opt-IN to your list and then you email those who agreed to receive communications from you. You need to offer them something first, then you gently communicate with them every so often. This seems to work if you're selling sneakers or leather goods or vacation homes or Excel tips..... you can blast an email out to 1000 on your opt-in list easily and promote the product or service your're selling. With domains its a bit more targeted.

That is the point where I cant seem to cross... How to create an homogeneous opt-in list for your domains AND hope these folks are end-users looking to purchase a domain name too.

Here is a good article about email marketing that I recently read:
https://financesonline.com/email-marketing-statistics/

Here is a top-10 list of email marketing services available right now:
https://hostingfacts.com/best-email-marketing-services/

Let us know how you do!

Use a professional - real domain email address - make sure you set up:

"SPF allows email senders to define which IP addresses are allowed to send mail for a particular domain, while DKIM provides an encryption key and digital signature that verifies that an email message was not forged or altered.

When these email authentication methods are properly implemented, you will be one step closer to improving your email deliverability and sending secure emails that drive revenue for your business"

Check out: .https://www.sparkpost.com/blog/understanding-spf-and-dkim/