I think it could be worth $7.5k to $35k retail. IMHO ask mid $xx,xxx and sell it in the low $xx,xxx range. It's actually a name used by a lot of businesses, covering a wide range of industries.
A quick search on Linkedin will give a brief look at the kinds of companies the name may interest and if you don't want to wait for an inbound, begin assessing potential leads from what is listed there.
Good luck!