question [Domain Sales] Do you Follow Up on Your Leads?

Amzymayor · Jan 10, 2018

Although I'm still having some challenges with my outbound marketing (I've sold none via that means). But when I was thinking about my strategy today, I thought of following some mails up.

Then I decided to ask from the community at large these few questions:

1. Do you follow up on your prospects?
2. How often do you do that?
3. How many names have you sold by simply following up?
4. How many times do you follow up?

PS. It's not compulsory you help with all the answers to the question. A hint or two will go a long way. Thank you and I can't wait to read your comments

Amzymayor · Jan 14, 2018

gipson said:
I believe that send mail or calls is clearly proof that you have no demand for you product (domain) , that devalues your product and that footprint stays forever.

if is a good domain, and you have that domain, then ,, you have all the odds and the time to sell at you price an email or call change that, means i need you.

try to add years to your best domains.. that was great.

But most times you may need to wait for years before you sell any name. I think the best you can do is to seek out potential buyers for your names. I've seen people make up to 5 figures via outbound - even 6 figures. If in doubt ask domain brokers.

The truth is how you do your outbound and the way you present yourself goes a long way.

Also, you should know that in your domain portfolio you can't always buy solid names. Some names you buy thinking they are worth fortune only to realize it's not as cool as you think. What do you do in that case? Leave them to expire? I guess not.

Dondomainer · Jan 14, 2018

Amzymayor said:
But most times you may need to wait for years before you sell any name. I think the best you can do is to seek out potential buyers for your names. I've seen people make up to 5 figures via outbound - even 6 figures. If in doubt ask domain brokers.

The truth is how you do your outbound and the way you present yourself goes a long way.

Also, you should know that in your domain portfolio you can't always buy solid names. Some names you buy thinking they are worth fortune only to realize it's not as cool as you think. What do you do in that case? Leave them to expire? I guess not.

What if you have a domain name for a large company, how do you know that your mail reaches the right hands?

Amzymayor · Jan 14, 2018

That may be though but you may always follow the rule of:
For a small company send your mail to the CEO
For a large company target someone from the marketing or advertising department

Amzymayor · Jan 14, 2018

At least that's what I've read here on Namepros

DAN.COM · Jan 15, 2018

To all sellers that voted to follow up 0 times: please do consider doing it differently. Just following up after 24 hours with something as simple as: "Did you consider acquiring this domain" increases your chance of selling the domain by a significant factor.

Also, always try to guide and steer the conversation and never let it hit a wall. Always follow-up and try to keep a conversation going. Do this controlled though. We see some sellers sending too many messages and even sending over lower counter-offers on a daily basis. That's the best way to kill a deal. By doing that, you confirm to the buyer that your price might be based on nothing and that you'd easily drop it. Price uncertainty works against you so don't introduce it in a negotiation.

Buyers can have many reasons to not reply to your counter offer or proposal. The price might be too high, they might forget to get back to you or simply have questions left or trust issues. Always try to find out what's preventing them to strike a deal with you and see if you can solve the problem they have.

Amzymayor · Jan 15, 2018

Undeveloped said:
To all sellers that voted to follow up 0 times: please do consider doing it differently. Just following up after 24 hours with something as simple as: "Did you consider acquiring this domain" increases your chance of selling the domain by a significant factor.

Also, always try to guide and steer the conversation and never let it hit a wall. Always follow-up and try to keep a conversation going. Do this controlled though. We see some sellers sending too many messages and even sending over lower counter-offers on a daily basis. That's the best way to kill a deal. By doing that, you confirm to the buyer that your price might be based on nothing and that you'd easily drop it. Price uncertainty works against you so don't introduce it in a negotiation.

Buyers can have many reasons to not reply to your counter offer or proposal. The price might be too high, they might forget to get back to you or simply have questions left or trust issues. Always try to find out what's preventing them to strike a deal with you and see if you can solve the problem they have.

Thanks so much for this @Undeveloped. Which do you advice: stating a price in the initial mail or simply having a mail that is open to negotiation?

DAN.COM · Jan 15, 2018

Amzymayor said:
Thanks so much for this @Undeveloped. Which do you advice: stating a price in the initial mail or simply having a mail that is open to negotiation?

We used to always work on an interest first basis. So we wouldn't include the price in the initial email as that could flag SPAM filters but also allow the lead to ignore your request in case the price seemed too high.

So first we'd intrigue the buyer to at least respond. Then we'd always communicate our price point and start the negotiations there. Some sellers like to get an offer first from the buyer but that's a risky model.

When you ask the buyer to form a price point in his/her mind they'll almost always have a lower price in mind than you. Now that they've justified a price point in their mind it's going to be hard to ask for a higher number. So we'd always communicate a price point ourselves and take it from there based on the feedback we'd get from the buyer.

Hope that helps!

Amzymayor · Jan 15, 2018

Very well.

Undeveloped said:
We used to always work on an interest first basis. So we wouldn't include the price in the initial email as that could flag SPAM filters but also allow the lead to ignore your request in case the price seemed too high.

So first we'd intrigue the buyer to at least respond. Then we'd always communicate our price point and start the negotiations there. Some sellers like to get an offer first from the buyer but that's a risky model.

When you ask the buyer to form a price point in his/her mind they'll almost always have a lower price in mind than you. Now that they've justified a price point in their mind it's going to be hard to ask for a higher number. So we'd always communicate a price point ourselves and take it from there based on the feedback we'd get from the buyer.

Hope that helps!

You don't know how happy I am that you're giving me all these tips. Thank you so much.

My last question, or should I say questions:

1. Which subject header has given you the most success (I'm having a big headache with this one)?
2. Can you advice on the body content: short or long copy?
3. What is that "key" thing that must be in the mail to make them respond?

Thank you so much.

Omar Negron · Jan 15, 2018

Undeveloped said:
To all sellers that voted to follow up 0 times: please do consider doing it differently. Just following up after 24 hours with something as simple as: "Did you consider acquiring this domain" increases your chance of selling the domain by a significant factor.

Agreed.

I just closed a sale from an inbound lead (they contacted me via parking page) that came in November 2017. I initial sent an email responding to their inquiry letting them know the domain was for sale and told them the price.

They said they would consider the price and I never heard from them again. Followed up in Jan and negotiated a payment plan style deal.

Yes, follow up works. Especially for inbound leads. =)

-Omar

Amzymayor · Jan 15, 2018

Omar Negron said:
Agreed.

I just closed a sale from an inbound lead (they contacted me via parking page) that came in November 2017. I initial sent an email responding to their inquiry letting them know the domain was for sale and told them the price.

They said they would consider the price and I never heard from them again. Followed up in Jan and negotiated a payment plan style deal.

Yes, follow up works. Especially for inbound leads. =)

-Omar

That's a good one. Will like to read about the completed sale in the usual thread

DAN.COM · Jan 16, 2018

Amzymayor said:
Very well.

You don't know how happy I am that you're giving me all these tips. Thank you so much.

My last question, or should I say questions:

1. Which subject header has given you the most success (I'm having a big headache with this one)?
2. Can you advice on the body content: short or long copy?
3. What is that "key" thing that must be in the mail to make them respond?

Thank you so much.

Feel free to send me a detailed email including your current header and template: reza @ undeveloped.com

I'm more than happy to provide some feedback.

Amzymayor · Jan 16, 2018

Undeveloped said:
Feel free to send me a detailed email including your current header and template: reza @ undeveloped.com

I'm more than happy to provide some feedback.

Thanks so much. I'll do just that

Amzymayor · Jan 20, 2018

Undeveloped said:
Feel free to send me a detailed email including your current header and template: reza @ undeveloped.com

I'm more than happy to provide some feedback.

Sent a mail to you but yet to receive a reply

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