How likely is a Brandbucket-published domain to be sold?

Ted Levy · Jan 24, 2016

I'm a relatively new domainer. I began accumulating brandable domains about ten weeks ago and I now own 30 BrandBucket published domains with listing prices ranging from about $900 to $4,000. As of now, none have been sold. From what I read here, BB has perhaps 15,000 domains listed and perhaps 2,000 annually are sold. I may be way off with these numbers.

I'm trying to develop a business plan to guide my domaining efforts in the near future. I would like to answer a simple question... how likely is a BB published domain to be sold? To quantify this so that I can collect some good information from those of you experienced domainers who wish to contribute to this thread, let me make the question more precise:

A randomly selected BB domain with a list price of 2,000 is published on January 1. How likely is it that it will be sold by December 31, one year later? How does that likelihood vary if the price is lower or higher? I assume that all similarly priced domains are more or less equally likely to sell, which is the same as saying that I roughly trust that BB knows its market.

Can anybody refine the numbers of BB-listed domains and BB-sold domains? Also, I have read suggestions that BB favors "its own" listings over those of other submitters? Is that true? If so, how do they favor them? Is it by pricing them better (cheaper? more expensive?), by featuring them somehow more prominently? By "pushing" them in discussions with propective buyers?

I really like the concept of a market directed to end-users that theoretically allows bridging the wholesale-to-retail (end-user) pricing gap--a marketing channel--but I don't want to devote too much money and energy to a concept that doesn't really work.

Any commentary would be greatly appreciated.

- Ted

Rajnish Prasad · Oct 16, 2017

namerav said:
Now I think success rate is around 3%

Whn success rate is 3% then it certainly raises a Q Mark...

Kuffy · Oct 16, 2017

I've picked up about a dozen short(ish) names that I liked, and found on the drop lists. Investigation showed that they had previously been listed on Brand Bucket for mid to high $xxx. I sold one for $95, which was probably too cheap,but I do like the odd quick sale.

I guess like everything else, you need to sell low, or be prepared to wait for a larger profit.

creataweb · Oct 16, 2017

If you look around NamePros it appears BB published names are going down in value every month.

Rajnish Prasad · Oct 16, 2017

creataweb said:
If you look around NamePros it appears BB published names are going down in value every month.

Thats y i said earlier, if u make a too much hype of anything it tends to loose its credibility...Everywhere u see WTB BB published..WTB BB Acceptediii
If something which is not selling in BB they want it at NP...it directly means tht the domains accepted at BB Is losing its value and taking shelter of other marketplaces in name of their BB accepted, published and so on...
I think BB management should now start taking care of their goodwill and put some restriction not to market the domains outside BB as most marketplace are doing including NP...
And if they are willingly allowing its users to advertise on other marketplaces then they are ruining their own brandname and credibility..

creataweb · Oct 16, 2017

Rajnish Prasad said:
Thats y i said earlier, if u make a too much hype of anything it tends to loose its credibility...Everywhere u see WTB BB published..WTB BB Acceptediii
If something which is not selling in BB they want it at NP...it directly means tht the domains accepted at BB Is losing its value and taking shelter of other marketplaces in name of their BB accepted, published and so on...
I think BB management should now start taking care of their goodwill and put some restriction not to market the domains outside BB as most marketplace are doing including NP...
And if they are willingly allowing its users to advertise on other marketplaces then they are ruining their own brandname and credibility..

I think BB is dying and outside of a few sales and insiders nothing will fix their oncoming demise.

Rajnish Prasad · Oct 16, 2017

creataweb said:
I think BB is dying and outside of a few sales and insiders nothing will fix their oncoming demise.

And i strongly suspect that most of buyers posting their WTB ads wanting BB published domains are none other than the BB staffs/Advertisers. As u cud see some of WTB ads posted on the Request section is still ongoing since last 10-12 months and even more and i am surpised that during such long period of time these buyers have not yet found the domains they were looking for and the WTB posts are still open..

I request/suggest the NP staff members @Eric Lyon .. @Cyberian to scan those WTB posts in the request section and analyse why those WTB posts are open since so long time. They should check the authenticity of such posts and the credtials of such users posting those ads just to advertise other brand names rather than seriously interested in purchasing domains.

The BB hype is so far created all over Namepros that sometimes i forgot that whether i am on NP marketplace or a BB marketplace

wwwulff · Oct 16, 2017

Rajnish Prasad said:
And i strongly suspect that most of buyers posting their WTB ads wanting BB published domains are none other than the BB staffs/Advertisers

Are you panoid or crazy?

Rajnish Prasad said:
As u cud see some of WTB ads posted on the Request section is still ongoing since last 10-12 months and even more and i am surpised that during such long period of time these buyers have not yet found the domains they were looking for and the WTB posts are still open..

Some buy continuously to expand their portfolio at BB and other sells because they lose patience, no longer believe in BB or the name and some just need cashflow to renew ect.

Rajnish Prasad · Oct 16, 2017

wwwulff said:
Are you panoid or crazy?

Some buy continuously to expand their portfolio at BB and other sells because they lose patience, no longer believe in BB or the name and some just need cashflow to renew ect.

Ok lets say i agree to wat u say to some extent...But how much it makes sense to look for Domain name on a "X" marketplace which is being accepted on "Y" marketplace and then buy the domain and again publish it on "Y" marketplace where the success rate is less than 10%...(as per the statistic provided by other users in this thread)..

What portfolio expansion you are referring to??? Is BB an "Standard International Domain valuation and certification" organization which accurately justifies your domain value??? No..absolutey no..

I would be pretty more satisfied rather if any domain would have been accepted and certified a by a Renowned Domainer, Broker like Frank, Larry and so on...rather than pursuing a useless domain which is roaming on other marketplaces with a different Brand tag and useless valuation with most of the domain valuation ending with $**95. 95 being the lucky charm it looks like

Have u ever seen on NP or other marketplace where the domains are being marketed with a Tag like GD accepted, Sedo Accepted, UNi accepted, NP accepted..

wwwulff · Oct 16, 2017

Rajnish Prasad said:
Ok lets say i agree to wat u say to some extent

The crazy part

Rajnish Prasad said:
What portfolio expansion you are referring to

BB sellers who want to expand their portfolio - Every time I sell a name via BB, I buy a few new (if I can find some I like) and thus expand my portfolio...very simple

Brandworthy · Oct 17, 2017

Kuffy said:
I've picked up about a dozen short(ish) names that I liked, and found on the drop lists. Investigation showed that they had previously been listed on Brand Bucket for mid to high $xxx. I sold one for $95, which was probably too cheap,but I do like the odd quick sale.

Some of the names I'm buying recently are still actively listed on BB. Odd really, since previous owners paid reg + renewal + listing fee and then let them drop. Probably a good idea for BB to start monitoring drops and try to promote these with their sellers.

creataweb said:
If you look around NamePros it appears BB published names are going down in value every month.

I think what we're seeing with BB names is quite normal - there were super-normal profits to be earned in this niche 3-4 years ago, and as new sellers came into the market chasing these super-normal profits the overall ROI dropped. We're probably seeing an over-reaction to this drop in ROI, with sellers now leaving the niche, and this is sure to present some very good opportunities. I'm seeing lots of good brandables making it into deleting lists, and then through to closeouts without so much as a nibble from buyers. Today I picked up a couple of nice brandables which are still actively listed on BB for $2.5-3K.

Rajnish Prasad said:
And if they are willingly allowing its users to advertise on other marketplaces then they are ruining their own brandname and credibility..

This is probably very true now. When the BB wholesale market all started first I think it made a lot of sense, but I imagine they regret now allowing this to go the way it has. I see very little upside now from BB's POV to allowing a (public) wholesale market. They did try to move this into Slack where it's all private, but the history is here on NP forever for all to see.

creataweb said:
I think BB is dying and outside of a few sales and insiders nothing will fix their oncoming demise.

I doubt that. They've solidified their position, and they can simply keep motoring along and/or wait for a buyout. Having Michael there also helps them keep ahead of the curve. He has a tremendous eye for brands, and this greatly helps them to stay current.

But for sellers the game has changed substantially. I'm happy I removed all my names, and have had the best year so far in my short 4 years of domaining. That said, I still respect what BB has achieved from a business perspective. I just think it's a shame they were not able to manage sellers as successfully as they do buyers. Of course many BB sellers are very happy, so as always YMMV.

Rajnish Prasad · Oct 17, 2017

Brandworthy said:
Some of the names I'm buying recently are still actively listed on BB. Odd really, since previous owners paid reg + renewal + listing fee and then let them drop. Probably a good idea for BB to start monitoring drops and try to promote these with their sellers.

I think what we're seeing with BB names is quite normal - there were super-normal profits to be earned in this niche 3-4 years ago, and as new sellers came into the market chasing these super-normal profits the overall ROI dropped. We're probably seeing an over-reaction to this drop in ROI, with sellers now leaving the niche, and this is sure to present some very good opportunities. I'm seeing lots of good brandables making it into deleting lists, and then through to closeouts without so much as a nibble from buyers. Today I picked up a couple of nice brandables which are still actively listed on BB for $2.5-3K.

This is probably very true now. When the BB wholesale market all started first I think it made a lot of sense, but I imagine they regret now allowing this to go the way it has. I see very little upside now from BB's POV to allowing a (public) wholesale market. They did try to move this into Slack where it's all private, but the history is here on NP forever for all to see.

I doubt that. They've solidified their position, and they can simply keep motoring along and/or wait for a buyout. Having Michael there also helps them keep ahead of the curve. He has a tremendous eye for brands, and this greatly helps them to stay current.

But for sellers the game has changed substantially. I'm happy I removed all my names, and have had the best year so far in my short 4 years of domaining. That said, I still respect what BB has achieved from a business perspective. I just think it's a shame they were not able to manage sellers as successfully as they do buyers. Of course many BB sellers are very happy, so as always YMMV.

Nice analytics...now its high time for BB sponsors to ponder over these inputs and make out a realistic approach in terms of marketing.

nbuzz · Oct 17, 2017

I posted about 10/20 good brand names and all got rejected, I don't know who is making the calls behind the scenes but they certainly have an iffy strategy going on

Brandworthy · Oct 17, 2017

nbuzz said:
I posted about 10/20 good brand names and all got rejected

They have their own distinct flavor name on BB, but if you got 0 accepted from 20 submitted I'd say that reflects more on your names than their acceptance criteria. Why not post the names here to get some feedback from others?

Rajnish Prasad · Oct 17, 2017

Brandworthy said:
They have their own distinct flavor name on BB, but if you got 0 accepted from 20 submitted I'd say that reflects more on your names than their acceptance criteria. Why not post the names here to get some feedback from others?

That may be true...bettr get jistified here itself....i dnt knw what kind of parameter BB follows for domain valuation but its also true that the good names are rejected and the weird ones keep bouncing on their homepage with a stupid price tag of $**95

nbuzz · Oct 17, 2017

Brandworthy said:
They have their own distinct flavor name on BB, but if you got 0 accepted from 20 submitted I'd say that reflects more on your names than their acceptance criteria. Why not post the names here to get some feedback from others?

Possibly that could be the case however I feel they are brand worthy and after going through pages of there current portfolio they defiantly wouldn't do the site any harm... it was about 10 I think not 20 where would be the best place to put them ?

Rajnish Prasad · Oct 17, 2017

nbuzz said:
Possibly that could be the case however I feel they are brand worthy and after going through pages of there current portfolio they defiantly wouldn't do the site any harm... it was about 10 I think not 20 where would be the best place to put them ?

You can better find a buyer here at NP and that too for FREE..atleast u ll save some dollars of registration Fees.

and ur time too

Brandworthy · Oct 17, 2017

nbuzz said:
where would be the best place to put them ?

You could try the other brandable marketplaces, or which there is a growing number. It will be a good litmus test of your naming skills - if they are rejected at multiple sites then you may want to reconsider whether of not the brandable niche is for you.

Rajnish Prasad said:
You can better find a buyer here at NP and that too for FREE..atleast u ll save some dollars of registration Fees. and ur time too

While you might generate some small cash-flow, I don't think that strategy is going to earn a crust. You have to sell brandables to end-users in order to generate a reasonable ROI in the brandable niche. All IMHO of course.

Rajnish Prasad · Oct 17, 2017

Brandworthy said:
You could try the other brandable marketplaces, or which there is a growing number. It will be a good litmus test of your naming skills - if they are rejected at multiple sites then you may want to reconsider whether of not the brandable niche is for you.

While you might generate some small cash-flow, I don't think that strategy is going to earn a crust. You have to sell brandables to end-users in order to generate a reasonable ROI in the brandable niche. All IMHO of course.

Better Alternative option..nice suggestion. But reaching out to Endusers is a mighty task and that too will require some marketing strategy and skills and u ll have to spend few bucks..

Kuffy · Oct 17, 2017

Rajnish Prasad said:
Have u ever seen on NP or other marketplace where the domains are being marketed with a Tag like GD accepted, Sedo Accepted, UNi accepted, NP accepted..

I've listed names here which effectively state that NS is accepted and preferred. Name Silo gives me a choice of withdrawal methods.

How likely is a Brandbucket-published domain to be sold?

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