Much has been said about the dispute over the top-level domain .amazon between the two nations Brazil and Peru and the e-commerce titan Amazon. When ICANN offered new TLDs, Amazon was quick in applying for .amazon but it faced a stiff competition from Brazil and Peru, two nations among the ones through which the river Amazon flows.
Read MoreThey convinced the ICANN GAC (Governmental Advisory Committee) to issue a consensus advice objecting to this issuance of .amazon to amazon.com. In their plea, they stated it was somehow hurtful to the people of the region and maybe sometime in the future they might find a good use for it when it wouldn’t be available. REALLY?..