Logo.com Now Live

Big whoop-de-doo.

http://www.logo.com/

No more and no less than any other logo creation site.

Nothing new really.

Such a huge purchase for just a domain why ?

You need to slow down your slideshow...give people time to read it before it goes on to the next slide.

Not sure, but I remember checking LOGO.com long time ago and at sedo it stated that it has over 76K visitors per month. So that is huge traffic I think. And a lot of business. I am sure the new owners will recover the cost very soon.

yer they will get a lot of business just because of the domain, it may take a few year to get that kind of money back but in the long run they will do very very well.

$500,000 seriously? It will take these guys a while just to break even from that investment. Hate to sound harsh but I would put money on this venture startup failing in the first year, bad move spending so much capital on a domain name if you ask me!

Well, they need about 5000 logos to break even.. they can still sell the domain.. so they might have a chance!

From looking at the high quality of the site and the domain purchase, whoever is behind this seems to have some deep pockets. I think they will be around for a while. Sure they could have saved money and gone with a brandable domain name, but spending 500 grand on a name you don't have to brand may actually be a money save in the long run.

It's one of the best domains around, and I don't see things on the short term, they don't have to break even immediately. That domain name will raise in value year after year, especially with a business on top of it.

Two thumbs up, I wish them the best of luck!

Solid business plan.

I am a naysayer on this one.

The acquisition price was very high, and Fiverr.com only charges $5.

folks if you can put up (by whatever means) $500,000 for a domain name, I seriously doubt there is any failure in the immediate future for this domain/company/investors. Sure maybe a lil longer than they may want on the ROI however its a product that is needed by many and the domain name itself is worth every penny now and maybe more later.

regarding Fiverr.com, it is what it is and you get what you pay for. not saying that someone there cant do a dcent job for $5 but that is not mainstream and logo.com is simple and straight forward.

with over 70,000 visitors monthly and possibly turning .01% of those visitors into real customers with an average ticket price of $100 will get thier money back in less than a years time of being up and running.

1/ Conversion rate of 1% too optimistic

Yeah right...payback in under 1 year. NOT

Conversion rate of 1% is very optimistic.

The idea that visitors will stay without going elsewhere & shop at the 1st place they land on is ridiculous.
This ain't 1998 when there was no competition anywhere.
There are such things as Google & comparison shopping
What they are selling, after all, is a very competitive & commodity product (as others have mentioned $5 is common price).

Sorry - having even *the* name is not enough


2/ Analysis

Merely a "brochureware" shop - doesn't even do web development.
Work is likely outsourced to a $5 logo shop or India. LOL

$ 500,000 domain
$ 500 spent on the website = typical domainer mentality

Too much competition,
commodity product.
Pricing pressure: cheap, cheap, cheap
Business doesn't scale up well.
Tough grind, at best.

This is not exactly marketed as a corporate high end shop...so who the hell will pay $100 ??

Rewards are not commensurate with the risk.


No Venture Capitalist would go near this venture with a 10 ft pole..


3/ Google Adwords

Here's where the rubber meets the road

Despite the domainer soundbite of "type ins" blabla...

I would think despite the type-ins it already gets, the owners will launch an Adwords campaign
A large % of type-ins, i would think were looking for logotv.com, a site with gay content.
In other words: wasted

Truth is, most sites (real sites selling stuff, not some page w/ ebay listings, LOL) would not survive (or get big quickly enough)
Type-ins are an adjunct to OTHER marketing campaigns - not standalone

So much for the domainer's adage spouted by domainers who've never built anything. LOL


4/ Give it within 3 yrs & the domain will be back on the auction block.

Citing...change of direction blabla...

zicman said:

with over 70,000 visitors monthly and possibly turning .01% of those visitors into real customers with an average ticket price of $100 will get thier money back in less than a years time of being up and running.

Click to expand...

Not 1%, but .01% so IF that is not achievable regardless of the thoughts of where we are today, etc. then any business will fold.

Re: venture capitalists and the 10 ft. pole, I would bet that's how it was obtained to begin with

Aggro said:

1/ Conversion rate of 1% too optimistic

Yeah right...payback in under 1 year. NOT

Conversion rate of 1% is very optimistic.

The idea that visitors will stay without going elsewhere & shop at the 1st place they land on is ridiculous.
This ain't 1998 when there was no competition anywhere.
There are such things as Google & comparison shopping
What they are selling, after all, is a very competitive & commodity product (as others have mentioned $5 is common price).

Sorry - having even *the* name is not enough


2/ Analysis

Merely a "brochureware" shop - doesn't even do web development.
Work is likely outsourced to a $5 logo shop or India. LOL

$ 500,000 domain
$ 500 spent on the website = typical domainer mentality

Too much competition,
commodity product.
Pricing pressure: cheap, cheap, cheap
Business doesn't scale up well.
Tough grind, at best.

This is not exactly marketed as a corporate high end shop...so who the hell will pay $100 ??

Rewards are not commensurate with the risk.


No Venture Capitalist would go near this venture with a 10 ft pole..


3/ Google Adwords

Here's where the rubber meets the road

Despite the domainer soundbite of "type ins" blabla...

I would think despite the type-ins it already gets, the owners will launch an Adwords campaign
A large % of type-ins, i would think were looking for logotv.com, a site with gay content.
In other words: wasted

Truth is, most sites (real sites selling stuff, not some page w/ ebay listings, LOL) would not survive (or get big quickly enough)
Type-ins are an adjunct to OTHER marketing campaigns - not standalone

So much for the domainer's adage spouted by domainers who've never built anything. LOL


4/ Give it within 3 yrs & the domain will be back on the auction block.

Citing...change of direction blabla...

Click to expand...