What was your idea of the meaning of AvMar? There is a company with that name in the Luxury Yachting business that used the domain of yachtpayroll so maybe they would be interested.
I struggle with pricing, but it is all about why the client wants the name and how much money they think it would bring them.
If it's a teen wanting to start a podcast it's one thing but if it's a world-wide security company wanting to launch a new product that's a whole different price range.