i am thinking of creating a seperate thread exclusively for showcasing our premium .co names...asking other domainers if your premium names are worth renewing...
I would like to suggest that you just list a DIY bullet points here. Reason being that 'premium' .co over $300 don't sell well on NamePros for example (correct me if I'm wrong). So listing here won't reach the retail buyer. Listing on Sedo.com will since we now can't list on GoDaddy. And sedo lists .co tld high up in the rankings for keyword search.
To renew or not you can start with:
- GoDaddy valuation above $500
- Estibot valuation above ?
- Companies use the name today (not a TM, generic words)
- Companies use a two+ word name of which you have the one word upgrade
- Keyword volume above x
- CPC estimate above $0.3
- NameBio other tld sales including .co.uk, .co.xx
- One good word or two very solid words max
- Brandable if not a keyword
It's the same as .com and other tld but your buy and sell expectations are lower. And you don't buy everything you see! Modify the ROSENER EQUATION to end with 10% or 20% depending on the market just normal vs hot crypto for example.
ROSENER EQUATION with added E for ccTLD use:
Domain Name Valuation = A x B x C x D x E
where:
A = Exact-match monthly search volume (estibot)
B = Average CPC (estibot)
C = Click-through rate (1-5% by experience with PPC product/keyword match)
D = Payback period (12-60 months [1-5 years])
E = % of .COM value (10-20%)
Everyone should know this equation not to value every single domain but it's a need to know regardless. It's meant for 'keyword' domains not brandables. I run this in excel against all my domains as a check vs estibot and godaddy valuations. If you think the monthly search volume and CPC are wrong compare it to another tool. Estibot and GoDaddy don't always split words the right way for example, US vs Global, language, etc.
Of course the number of bidders and your personal buy/sell strategy are equally important.