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“Our clients’ conversion rates with domain ads are double their conversion rates on search. Domain park sites generally convert at a rate of over 5%, while search and content conversion rates are at about half that.” Tommy Hanson, Director of Partner Relations.
Wow, this report that Google commissioned may be trouble for them. Google may need to double the payout to Domain owners. For every click through on a domain it takes twice as many click throughs on google’s own search engine. When a person sees an ad they are twice as likely to buy something when they see the ad on a parking page. I think Google shot themselves in the foot. Expect domain owners to negotiate for a higher revenue shares because they are subsidizing the rest of the adsense channel. If the domain owners flipped to a new ad partner the advertisers would see a drop in conversations. Granted they would not know why but the effect would be the advertisers would want to pay less for each advertisement. That would mean less revenue for adsense on websites and for Google itself.
Article link
Wow, this report that Google commissioned may be trouble for them. Google may need to double the payout to Domain owners. For every click through on a domain it takes twice as many click throughs on google’s own search engine. When a person sees an ad they are twice as likely to buy something when they see the ad on a parking page. I think Google shot themselves in the foot. Expect domain owners to negotiate for a higher revenue shares because they are subsidizing the rest of the adsense channel. If the domain owners flipped to a new ad partner the advertisers would see a drop in conversations. Granted they would not know why but the effect would be the advertisers would want to pay less for each advertisement. That would mean less revenue for adsense on websites and for Google itself.
Article link
:D
